Pressboard’s library of case studies, reports and eBooks.


guide
The Complete Guide to Branded Content

Our most popular guide takes you through all aspects of branded content, from the business case, to content creation, promotion, and measurement...

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report
Branded Content Benchmarks Report

Industry benchmarks gathered from hundreds of the world's top media publishers. Answers the question "what is good" for branded content performance...

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guide
Pressboard Studio: What We Measure

A comprehensive guide to everything the Pressboard Studio reporting dashboard measures.

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report
The Neurological Impact of Branded Content

A joint case study examining how the brain reacts to branded content.

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guide
Pressboard Studio: How-To Guide

A handy guide to using Pressboard’s full-stack content solution

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case study
NBC Universal Case Study

NBC News Brand Studio increases repeat business by 20%

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magazine
The Science of Storytelling Issue 4: Automotive

The Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the…

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infographic
Amplification Cost by Industry

A bite-sized breakdown of the cost of amplification in a selection of different industries.

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webinar
The Business of Branded Content: How to Deliver Results and Boost Profitability [Webinar]

This webinar demonstrates how publishers can deliver better results for their clients by guaranteeing engagement.

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case study
Article Case Study

Article leverages trends to create content that converts.

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report
Facebook Ad Optimization (Study)

This study explores the factors that can impact the cost of promotion for a Facebook ad.

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infographic
2019 Branded Content Benchmarks Report

Industry benchmarks gathered from hundreds of the world's top media publishers. Answers the question "what is good" for branded content performance...

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report
2018 Branded Content Benchmarks Report (Infographic)

This newly updated infographic highlights the most important branded content benchmarks for marketers.

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case study
Volvo Case Study

Volvo entertains and educates drivers through sponsored content.

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case study
Mitsubishi Motors Case Study

Mitsubishi Motors’ sponsored content pays off through high engagement.

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report
What Is the Best Type of Traffic for Content? (Study)

This study reveals how the best traffic sources and types impact engagement levels of sponsored content.

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webinar
Storytelling Methods That Work and When to Use Them [Webinar]

This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each.

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webinar
The Science of Storytelling [Webinar]

In this session we explore the science behind how stories help us remember, connect and even change our behaviour.

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case study
Toyota BC Dealers Case Study

Toyota BC Dealers used sponsored content to highlight the economics of hybrids and generated an incredible conversion rate.

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report
How to Effectively Mention Brands in Sponsored Content (Study)

First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly.

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magazine
The Science of Storytelling Issue 3: Financial Services

A branded content magazine highlighting the financial services industry. The campaigns, exclusive interviews, and advice featured in t…

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case study
Chase Case Study

A credit card brand uses sponsored content to speak to travel enthusiasts.

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case study
Tourism Kelowna Case Study

How Tourism Kelowna set itself apart using sponsored content by highlighting arts, culture and entertainment.

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magazine
The Science of Storytelling Issue 2: Travel & Tourism

A branded content magazine highlighting the travel & tourism industry. The campaigns, exclusive interviews, and advice featured in t…

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case study
Banff & Lake Louise Tourism Case Study

How a regional tourism board used sponsored content to build buzz for the world’s most beautiful beer festival.

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report
2017 Branded Content Benchmarks Report

This newly updated report highlights the most important branded content benchmarks for marketers.

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case study
BMO Case Study

One of Canada’s major banks uses branded content to give away a year of mortgage-free living.

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case study
TD Case Study

How a major bank used sponsored content to make new immigrants feel welcome.

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eBook
The Media Buyer’s Guide to Branded Content

Over 50 pages of free advice on branded content from the world’s leading media buyers, brands, and publishers.

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eBook
The Epic Guide to Branded Video

This guide shares the wisdom of the world’s most influential video creators and marketers and turns it into actionable advice that can b…

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eBook
The Epic Guide to Content Marketing

This guide shares the wisdom of the world’s most influential publishers and turns it into actionable advice that can be applied to all br…

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The Science of Storytelling Podcast

Listen to stories from the world's top publishers and marketers about their career, their campaigns, and their industry...

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