Atlanta Business Insights: Business Journals + Truist

Truist, the merger of BB&T and SunTrust, capitalized on The Business Journals’ powerful local brands and alignment with the bank’s footprint across 20 cities to develop a thought leadership and branding campaign to ingrain the Truist brand to local customers. The campaign consisted of 128 articles, with extra emphasis in priority markets, covering critical business topics such as retention/acquisition, cash flow, supply chain lessons, and cyber insurance among others. Local bank executives provided their expertise and insights to develop strong, local connections with The Business Journals readership, which consists of 79% business decision makers.

Details:

Publisher:

Business Journals

Advertiser:

Truist

Industry:

Finance

Details:

Publisher:

Business Journals

Advertiser:

Truist

Industry:

Finance
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