Dial Up Your Resolutions: SHAPE + FiberOne

Dial Up Your Resolutions played with the idea of “New Year, New You,” in a humorous way by putting engaging talent front and center, and Fiber and Protein One bars as the key tool in that journey. The campaign was anchored in our titular hero video series, wherein our celebrity hunk, Jonathan Bennett, hosted a fake telethon helping our audience identify easy ways to stick to their New Years resolutions. He got help from our celebrity trainer, Isaac Boots, who gave great tips on how to get moving as part of that journey. Fiber One was positioned by our hosts not only as the sponsor of the telethon, but one of the easy ways to eat better. We extended the ethos of our hero video series into a service-oriented tentpole with recipes, affirmations, and downloadables featuring our two hunky hosts, as well as talent-led social posts to create buzz.

Details:

Publisher:

SHAPE

Advertiser:

FiberOne

Industry:

Food & Drink

Details:

Publisher:

SHAPE

Advertiser:

FiberOne

Industry:

Food & Drink
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