Dial Up Your Resolutions: SHAPE + FiberOne

Are you looking for The One...to help you stay on track with your New Year’s resolutions? In this campaign we had two: our on-call helpful heartthrob, Jonathan Bennett and fab fitness fella, Isaac Boots. In a partnership with Fiber One™ and Protein One™—decadent indulgences that help you stay on track—we created a faux "hotline" in which they brought consumers tips, shortcuts, words of encouragement and recipes to make rocking your New Year’s resolutions achievable and—dare we say—even fun. The campaign included working with talent, a custom photoshoot and custom video shoot.

Details:

Publisher:

SHAPE

Advertiser:

FiberOne

Industry:

Food & Drink

Topic:

Food & Drink

Details:

Publisher:

SHAPE

Advertiser:

FiberOne

Industry:

Food & Drink

Topic:

Food & Drink
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