Epic At-Home Movie Night: Entertainment Weekly + Walmart

Plussed-Up Experiences’ was a branded-content program that put Walmart’s shipping and delivery service product on the map, by showing how Walmart+ could give people time back and elevate the moments we cherish. In a truly cross-platform approach, we hit our audience through social, digital and offline media, and used our branded content to take Plussed-Up Experiences to an epic level. First, we asked our audience to enter our “Plus-Up” contest for a chance to bring back a beloved cancelled event. Then, we brought the event back in a big way—Halloween, Thanksgiving, and a deserving 15-year-old’s Quinceañera—with the help of celebrities, like Jason DeRulo, Marcus Samuelsson, and Sofia Reyes. This was supported by a series of highly interactive Premium Articles with embedded shoppable carts to drive purchase directly with Walmart+

Details:

Advertiser:

Walmart

Industry:

Shopping

Details:

Advertiser:

Walmart

Industry:

Shopping
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