Exploring the Process Behind Kevin Ledo's Bold Artwork: GQ + Lexus

Montreal-based artist Kevin Ledo’s practice stretches from record-setting, nine-story mural portraiture to cerebral, abstract studio work. Inspired by performance and boldness, two key attributes behind the design of Lexus IS vehicles, Ledo crafted a colorful studio piece, named “Generate,” for the automotive brand. Through its track responsiveness, the IS has demonstrated its performance prowess. Ledo is not unfamiliar with either boldness or performance; he’s embraced both through the development of his career and he’s harnessed these characteristics in the process behind each work, as well.

Details:

Publisher:

GQ

Advertiser:

Lexus

Industry:

Autos & Vehicles

Details:

Publisher:

GQ

Advertiser:

Lexus

Industry:

Autos & Vehicles
Try Pressboard Studio for Free
More Autos & Vehicles campaign examples:
Crafting an Experience: BBC + Lexus Crafting an Experience
Publisher: BBC
Advertiser: Lexus
Canadians are more than ever seeking to invest in immersive experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. Similarly, Lexus is focused on ensuring that its SUVs incorporate remarkable craftsmanship alongside cutting-edge technology to make each driving experience not just awe-inspiring, but an exercise in serenity and beauty. In this series of articles, BBC and Lexus explore the many ways in which artisans, craftspeople, chefs, and designers are focusing on creating elevated experiences that bring transformative thinking about craft to Canadians.
Electric Vehicle Theme Day: Yahoo + BMW Electric Vehicle Theme Day
Publisher: Yahoo
Advertiser: BMW
BMW partnered with Yahoo Finance for an Electric Vehicle Theme Day on June 28th. The campaign included branded segments on Yahoo Finance Live, the Morning Brief newsletter integration and premium ad creative.
Going Home with Bozoma Saint John: Conde Nast Traveler + Porsche Going Home with Bozoma Saint John
Publisher: Conde Nast Traveler
Advertiser: Porsche
Discover Netflix CMO Bozoma Saint John's Los Angeles—and where she seeks out meaningful connections to her heritage—in the Porsche Panamera. Produced by CNT with Porsche.
Hyundai Tucson | Question Everything: Disney (ABC, ESPN, Nat Geo) + Hyundai Hyundai Tucson | Question Everything
Publisher: Disney (ABC, ESPN, Nat Geo)
Advertiser: Hyundai
Disney and Hyundai have partnered to develop an original creative campaign that leverages multiple brands across Disney’s portfolio, high profile talent, and iconic IP to capture fan attention and introduce the all-new 2022 Tucson in an unforgettable way. The collaboration includes custom TV ads and digital content across ABC and ESPN, featuring talent and characters from The Bachelorette, black-ish, SportsCenter and Marvel, extending Hyundai’s Tucson creative platform of “Question Everything.” Campaign includes 12 TV spots of various lengths and a total of 50 pieces of content with talent from The Bachelorette, black-ish, SportsCenter and Marvel asking thought provoking questions with the all-new Tucson. All spots were developed cohesively, ending with the Tucson’s tagline: “Question everything. We did.”
Beauty Secrets: Vogue + Glossier Beauty Secrets
Publisher: Vogue
Advertiser: Glossier
Actress-Singer-Songwriter Olivia Rodrigo shares her personal beauty routine. This branded episode of the popular Vogue series has amassed over 8M organic views and reached #5 on YouTube trending.