For Pfizer, a COVID-19 vaccine may just be the beginning for the potential revolutionary promise of mRNA technology : NBCUniversal + Pfizer

When the Pfizer-BioNTech COVID-19 vaccine first began receiving emergency use authorization in December 2020, it was a tremendous scientific achievement. Millions around the globe had been eagerly awaiting a vaccine against COVID-19 – and one was delivered in record-setting time thanks to groundbreaking mRNA technology. In a demonstration of how the NBC News Brand Studio can create newsworthy content that informs, educates and provides beneficial utility, we collaborated with Pfizer to explain mRNA and its potential to transform biotechnology. The highly successful campaign shed light on the science behind mRNA with an infographic that broke down how mRNA is made in the body while explaining its potential to fight off viruses, cancers and even genetic and rare diseases when combined with synthetic mRNA. Additionally, we interviewed two leaders at Pfizer to discuss the development of the Pfizer-BioNTech COVID-19 vaccine, Pfizer’s commitment to mRNA research and the future of medicine.

Details:

Publisher:

NBCUniversal

Advertiser:

Pfizer

Industry:

Health & Wellness

Details:

Publisher:

NBCUniversal

Advertiser:

Pfizer

Industry:

Health & Wellness
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