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Fresh Invest Podcast: Morning Brew + Fidelity

How does Fidelity, one of the world's most revered financial institutions, connect with a young, smart, dedicated audience like the 3+ million people who read Morning Brew? Especially when fewer and fewer young investors are turning to experts with a, ahem, wealth of information? Two words: Fresh Invest, a podcast created in partnership with Fidelity and hosted by Morning Brew Executive Chairman and co-founder, Alex Lieberman. In this completely custom series, Alex sits down weekly with some of Fidelity's brightest minds to discuss the topics that mean the most to young investors. From options trading to crypto to real estate, the podcast seeks to break down these macro ideas into a personalized strategy that listeners can easily put into place. With over 100k downloads this season, clearly the format, tone, and transparency of Fresh Invest has struck pay dirt.

Details:

Publisher:

Morning Brew

Advertiser:

Fidelity

Industry:

Finance

Topic:

Finance
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Details:

Publisher:

Morning Brew

Advertiser:

Fidelity

Industry:

Finance

Topic:

Finance
Share
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This year’s volatile markets have naturally left beginner investors and seasoned pros feeling quite squeamish. But Morning Brew’s smart and savvy audience of 4+ million people continues to rely on a knowledgeable and relatable voice of reason: Fresh Invest, a podcast created in partnership with Fidelity Investments and hosted by Morning Brew Executive Chairman and Co-founder Alex Lieberman. Before launching their third season—focused on finding financial confidence during economic uncertainty—Morning Brew sent out a survey in its flagship newsletter to find out about the topics that are top of mind for today’s young investors. The result? Informative and actionable weekly deep dives with Fidelity’s brightest minds to answer audience questions and help investors of all levels understand and prepare their finances for current market conditions and long-term planning. With average listens per episode up 64% YOY, it’s clear Fresh Invest is on solid footing—even when the markets are not.
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The Upgrade List: Travel + Leisure + Capital One The Upgrade List
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Capital One turned to Dotdash Meredith for help driving awareness and credibility of Capital One Dining, Capital One Travel, and the Venture X card as well as other limited promotions. A custom digital destination rooted in Travel + Leisure includes an interactive Travel Concierge tool that provides dozens of destination recommendations based on the type of experience a consumer wants, like beach, culinary, or cultural. The Foundry, DDM’s content studio, also produced 10 videos that were shot on location at T&L-recommended destinations and feature local talent (like award-winning chefs and travel experts) sharing their favorite places to stay, dine, and explore as well as 10 curated itineraries in article form, and five native Pinterest pins.
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