Hundreds of People Share This One Refrigerator, Thanks to Two Women Who Keep It Stocked: Well+Good + Target

Instead of letting produce sit in your fridge and go to waste, what if there was an easy way to get extra food into the hands of people who needed it? That’s the premise behind The Friendly Fridge BX, a refrigerator on the sidewalk in the Bronx, New York where people can take what they need and leave what they don’t currently have a use for. The organizers, Sara Allen and Selma Raven, aim to fight food insecurity and support sustainability by making leftover food from restaurants and people’s home kitchens available to those who need it. For this campaign, Target’s goal was to amplify the voices of individuals making an impact on their local community through sustainability. They achieved that through highlighting The Friendly Fridge BX in a custom video on Well+Good showing how simple it can be to support your community and how empowering mutual aid can be. This is a piece of a bigger campaign with Leaf Group’s sites, including a custom video with Hunker.com.

Details:

Publisher:

Well+Good

Advertiser:

Target

Industry:

Shopping

Details:

Publisher:

Well+Good

Advertiser:

Target

Industry:

Shopping
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