In Loving Memory: Reach + Co-op Funeralcare: Mirror + Co-op Funeralcare

Reach & Co-op Funeralcare have partnered since March 2020, helping communities navigate the death of loved ones in the height of a global pandemic. In 2020 we helped people organise funerals in isolation, providing a platform to celebrate the lives of those lost. But after this, life didn’t simply return back to normal. In 2021 we saw that the nation was looking for ways to deal with grief in the pandemic, with terms such as ‘how to deal with grief’ and ‘grief support’ all up in search. We needed to address this bigger societal need - how to grieve in isolation, exploring coping mechanisms and ways to support yourself and others. We offered help and advice to those who need it, through experts in the field of grief management. Our campaign struck an emotional chord with our audience, resulting in uplifts in seeing Co-op Funeralcare as a brand that cares, and in consideration and taking action to find out more about Co-op Funeralcare.

Details:

Publisher:

Mirror

Advertiser:

Co-op Funeralcare

Industry:

People & Society

Details:

Publisher:

Mirror

Advertiser:

Co-op Funeralcare

Industry:

People & Society
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