Keep That Same Energy: Refinery29 + Target

This year’s long-overdue racial reckoning (coupled with the fact that COVID-19 has disproportionately affected Black people), prompted a partnership between R29 sub-brand Unbothered (made for Black women by Black women) and Target for a campaign dedicated to stories of Black women reclaiming joy, defying stereotypes, and finding ways to keep the summer spirit alive in these times. The program featured a portrait series from Black photographers about how Black women across the country are reclaiming joy, in addition to profiles and essays from Black women who are working to defy stereotypes about Black people and the water. The program also featured sponsorship of the Unbothered podcast, Go Off, Sis, which won Adweek’s 2020 Podcast Of The Year.

Details:

Publisher:

Refinery29

Advertiser:

Target

Industry:

Shopping

Topic:

Multicultural

Details:

Publisher:

Refinery29

Advertiser:

Target

Industry:

Shopping

Topic:

Multicultural
Try Pressboard Studio for Free
More Shopping campaign examples:
Modern Guide to Running: Outside + Under Armour Modern Guide to Running
Publisher: Outside
Advertiser: Under Armour
Modern Guide to Running is a year-long first-to-market campaign on Outside Online. The campaign's interactive hub is host to fifteen custom videos and four native articles with six additional articles and eighteen custom videos to come.
Lil-lets Talk: All About Your Cycle : News24 + Lil-lets Lil-lets Talk: All About Your Cycle
Publisher: News24
Advertiser: Lil-lets
To break the silence around menstruation and address the taboos that still exist around it, we interviewed experts and celebrity Dineo Ranaka about periods at all life stages. It opened up discussion across all segments of society, without shame.
Hundreds of People Share This One Refrigerator, Thanks to Two Women Who Keep It Stocked: Well+Good + Target Hundreds of People Share This One Refrigerator, Thanks to Two Women Who Keep It Stocked
Publisher: Well+Good
Advertiser: Target
Instead of letting produce sit in your fridge and go to waste, what if there was an easy way to get extra food into the hands of people who needed it? That’s the premise behind The Friendly Fridge BX, a refrigerator on the sidewalk in the Bronx, New York where people can take what they need and leave what they don’t currently have a use for. The organizers, Sara Allen and Selma Raven, aim to fight food insecurity and support sustainability by making leftover food from restaurants and people’s home kitchens available to those who need it. For this campaign, Target’s goal was to amplify the voices of individuals making an impact on their local community through sustainability. They achieved that through highlighting The Friendly Fridge BX in a custom video on Well+Good showing how simple it can be to support your community and how empowering mutual aid can be. This is a piece of a bigger campaign with Leaf Group’s sites, including a custom video with Hunker.com.
Why These Four Watches Make Excellent Gifts: Gear Patrol + eBay Why These Four Watches Make Excellent Gifts
Publisher: Gear Patrol
Advertiser: eBay
We curated two experts who could speak authoritatively about why gifting watches is such a meaningful experience, and also highlighted their recommendation on which watch references are worth it. The video is a balance of lifestyle meets gift guide.
How to Be a Hero on Valentines Day: GQ + eBay How to Be a Hero on Valentines Day
Publisher: GQ
Advertiser: eBay
Partnered, single or anywhere in between, a luxury watch from eBay makes the ultimate V-Day gift.