Mashable Home: Interactive virtual house experience : Mashable + Walmart

With 2020 events canceled, and an industry reeling from unprecedented shifts in consumer behavior, Mashable Home offered consumers a space to hang out together virtually. This interactive 360° home featured 6 custom rooms, 60+ shoppable products, and fun games— all driving more than 47M impressions and 2.17M total views. Add in an additional 2M+ video views garnered for our live influencer tutorials, this disruptive & engaging experience overcame virtual saturation and met users where they felt most comfortable– right at home. Mashable Home made waves in the interactive event space, with features in over a dozen industry-leading publications, including a glowing Ad Week article. With its sleek design and high-tech platform, Mashable Home broke the mold of what other publishers were producing virtually. Our audience celebrated the artful collab with an average experience rating of 4.5/5 stars, and our presenting sponsor, Walmart, saw a significant increase in brand perception and ROI.

Details:

Publisher:

Mashable

Advertiser:

Walmart

Industry:

Shopping

Topic:

Home & Garden

Details:

Publisher:

Mashable

Advertiser:

Walmart

Industry:

Shopping

Topic:

Home & Garden
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