Meet The Challenge All Stars: New York Post + Paramount

Paramount+ hosted the premiere of The Challenge: All Stars where fan favorites of the hit MTV show reunited to take part in a physical and emotional competition. In a premium branded content piece, Post Studios introduced these All Stars to our readers while taking a look back on their past challenges. This custom, edge-to-edge experience showcased All Stars trading cards accompanied by images and stats with fun, animated elements to make the content pop. The article outlined each contestant's previous performance from the show as well as what they’ve been up to since their last tv appearance. This engaging campaign drove users to the Paramount+ website as well as a trailer to get a taste of all the action on The Challenge: All Stars.

Details:

Publisher:

New York Post

Advertiser:

Paramount

Details:

Publisher:

New York Post

Advertiser:

Paramount
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