My Life in Color: The Spruce + Sherwin Williams

Sherwin Williams wanted to focus on storytelling around hues and colors without overtly focusing on paint, so we decided to drill down into what makes color so impactful in our day to day lives, something we all share: memory. Maybe it was the deep blue of the ocean in your hometown or the rusty orange of your first car – each sense memory affects who we are today, how certain colors make us feel, and what colors we’re drawn to. Here, we created a true one-of-a-kind interactive digital destination using unique parallax scrolling, a bespoke user quiz geared towards generating a Sherwin Williams color recommendation based on our user’s memories, and nostalgic imagery to align the brand firmly in the conversation around what shades you’re drawn to (and why!) for your next project.

Details:

Publisher:

The Spruce

Advertiser:

Sherwin Williams

Industry:

Home & Garden

Topic:

Home & Garden

Details:

Publisher:

The Spruce

Advertiser:

Sherwin Williams

Industry:

Home & Garden

Topic:

Home & Garden
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