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One Night in Miami: Which Path to Freedom?: Variety + Amazon

To promote Amazon Studios’ film “One Night in Miami…” for awards consideration, Variety Content Studio created a cross-platform campaign including original print, video and digital content. Starting with a powerful essay by acclaimed writer Caroline Randall Williams and featuring original art by noted illustrator Lincoln Agnew, this package sheds light on a topic that still resonates today: What is the responsibility of Black celebrities toward the civil rights movement? (Malcolm X, Cassius Clay, Jim Brown and Sam Cooke confront that issue in the film.) Four original videos, including exclusive interviews, provide an inside look at the making of the film, with the kind of insightful conversations only Variety can deliver. Bold print and web design add impact to the presentation. “One Night in Miami…” was nominated for numerous awards including three Oscars, all in categories specifically targeted by this package: adapted screenplay, supporting actor and original song.

Details:

Publisher:

Variety

Advertiser:

Amazon

Topic:

Multicultural
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Details:

Publisher:

Variety

Advertiser:

Amazon

Topic:

Multicultural
Share
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More Arts & Entertainment campaign examples:
Questionable Decisions : New York Post + FOX Questionable Decisions
Publisher: New York Post
Advertiser: FOX
FOX partnered with the New York Post to drive awareness for the premiere of The Cleaning Lady with a premium branded content campaign. The New York Post premium branded content article featured real stories of people who have went to extremes to protect and help their families. The article showcased stories on drug trafficking to support an extended family, bank robbing to pay for a daughter's cancer treatment and even a grandma who participated in her grandson's weed business to save her house.
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Watch this Space: Stylecaster + Amazon Watch this Space
Publisher: Stylecaster
Advertiser: Amazon
Watch This Space on STYLECASTER for Amazon Prime Video is a turnkey content hub designed to drive conversions using an immersive shoppable destination format. It showcases STYLECASTER editor must-watch show picks on Amazon Prime Video with direct affiliate links in articles and TikTok social content. Custom animations and prominent CTAs round out the interactive experience. Extensive promotion included homepage exposure, TikTok videos, banners, newsletter inclusion and social promotion — all driving engagement and sales! Content is refreshed on a regular basis as new shows are released on Amazon Prime, with organic pageviews regularly exceeding benchmarks.
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A Conversation on Diversity: Teen Vogue + Mr. Malcom's List A Conversation on Diversity
Publisher: Teen Vogue
Advertiser: Mr. Malcom's List
Bleecker Street Media partnered with Teen Vogue to shoot a custom branded video around diverse casting and representation, inspired by the casting approach for Mr. Malcolm’s List. The branded video featured Freida Pinto, Zawe Ashton, and Ṣọpẹ́ Dìrísù from Mr. Malcolm’s List and the conversation will highlight how inclusive casting has changed the ways in which we see ourselves represented in film and media.
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The Power of the U.S. Hispanic Consumer: Adweek + TelevisaUnivision The Power of the U.S. Hispanic Consumer
Publisher: Adweek
Advertiser: TelevisaUnivision
With $2.5 trillion in buying power, the U.S. Hispanic market isn't an opportunity, it's a necessity. But it remains an untapped market for far too many advertisers. So what does it take to create a truly inclusive campaign? This immersive story, created by Adweek's content studio with media giant Univision, details what it really means to reach this market "in-culture."
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Introducing Anna Delvey and a slew of scandalous ‘socialites’: Page Six + Netflix Introducing Anna Delvey and a slew of scandalous ‘socialites’
Publisher: Page Six
Advertiser: Netflix
Netflix partnered with Page Six to drive awareness for the premiere of Inventing Anna. The Page Six branded content article introduced Anna Delvey, the Instagram-legendary “German heiress” who stole the hearts of New York’s social scene – and their money. The article also reimagined the circle that would help her take over NYC’s elite social scene and included custom fashion sketches of Anna and her "friends."
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