Roadmap to Everything: Insider + Ford

Dive into curated episodes of Insider’s “Ultimate List” series and thought-starters for creating your own ultimate to-do list. And see how the all-electric Ford Mustang Mach-E helps everyday adventurers steer into new corners of the country.

Details:

Publisher:

Insider

Advertiser:

Ford

Industry:

Autos & Vehicles

Details:

Publisher:

Insider

Advertiser:

Ford

Industry:

Autos & Vehicles
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More Autos & Vehicles campaign examples:
Chasing the Elements: Outside + Ford Chasing the Elements
Publisher: Outside
Advertiser: Ford
What makes this story so cool is the people. We hand-picked some of the most interesting personalities in our world—from Oscar winner Jimmy Chin to ski/poet Julian Carr—decked them out in a new Bronco and set them loose. The resulting 4 videos tell personal stories while also showcasing the capabilities of the new and instantly iconic Bronco. Bonus points for the superfans out there; a timeline of this legendary vehicle and a quiz where they can test their Bronco history and knowledge.
Electric Generation: TechCrunch + Ford Electric Generation
Publisher: TechCrunch
Advertiser: Ford
Yahoo and Ford partnered on a branded podcast series, Electric Generation, where host Chuck Nice interviews thought leaders, industry experts and innovators to learn how electrification is transforming American transportation, infrastructure and business. This series was released weekly on TechCrunch and across streaming platforms with cross-promotion including an appearance by Chuck Nice on Yahoo Finance Live.
Welcome to the Ultimate Off-Roading Challenge: Outside + Land Rover Welcome to the Ultimate Off-Roading Challenge
Publisher: Outside
Advertiser: Land Rover
Because we put Lindsey Vonn, one of the best-know skiers and fiercest competitors on the planet, behind the wheel of a tricked-out Land Rover Defender and had her and her team compete in a serious off-roading challenge. And because Lindsey and her team give it everything they've got, you immediately get sucked into their desire to win the event. Translation: You don't need to be a serious off-roading enthusiast to enjoy the content. The resulting custom video—and 22-minute show—of the event is fun to watch while delivering on Land Rover's primary goal: showing people how seriously capable the new Defender is. At the same time, all the supporting articles and content on the microsite take a deeper diver into all things Land Rover, from the upgrades made to the vehicle to the history of the event, allowing more serious off-roading enthusiasts to learn more about the brand and event.
Mazda Supporting Local : Narcity + Mazda Mazda Supporting Local
Publisher: Narcity
Advertiser: Mazda
Over the past year and a half, Canadians have been living in a state of uncertainty. The pandemic's been hard on everybody — especially for small business owners, with thousands that have had to close their doors permanently. In order to lend a helping hand, Mazda partnered with Narcity Media to call on Canadians to nominate small businesses that they wanted to see supported as they re-emerged from the pandemic. Submissions were open between November 4 to 18, 2021. In total, we received around 5,000 (4,969) submissions from Canadians who wanted to nominate their local legend businesses. Through nominations done on Narcity's article, Mazda Canada pledged to help 3 businesses get back on their feet with a $50K grant, each.
Tradition Every Season: The New Yorker + Jeep Tradition Every Season
Publisher: The New Yorker
Advertiser: Jeep
Created by TNY Creative Lab for Wagoneer | Many families have vacation traditions; a seasonal trek to a place where they’ve built their fondest memories. However, to Erica Stanley-Dottin and her family, their summer escape has become so much more. Their home sits in the community of Azurest, a Sag Harbor town that is championed for being one of the most enduring Black beachfront communities in America. Founded in the 1940’s by Maude Terry and her sister Amaza Lee Meredith, they sought to create a private beach community for Black families to gather and relax in nature. Azurest is now one of a grouping of three historic Black neighborhoods in Sag Harbor, filled with homes that have been passed down through generations. Now that Erica has raised a family of her own, she and her siblings continue to return to their Azurest home season after season, keeping this special tradition of gathering together along the beach alive.