Seize the Daylight: The Washington Post + Discover

When we “sprang forward” on March 14 with Daylight Savings Time, we could have opted to be disgruntled by losing an hour of sleep, or inspired to embark on new activities during the extra hour of sunshine. As part of a multiplatform multimedia campaign showing that Discover is a trusted partner helping people accomplish positive goals, WP Creative Group and Discover collaborated on a homepage takeover on washingtonpost.com. It drove to a custom Daylight Savings hub, called "Seize the Daylight," where users could select activities to create a bright and cheerful plan for making the most of an extra hour of sunlight.

Details:

Publisher:

The Washington Post

Advertiser:

Discover

Industry:

Finance

Topic:

Lifestyle

Details:

Publisher:

The Washington Post

Advertiser:

Discover

Industry:

Finance

Topic:

Lifestyle
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