Small/Cool: Apartment Therapy + BEHR Paint

Behr Paint Company was at the forefront of Apartment Therapy’s Small/Cool franchise as the presenting partner of the Small/Cool Contest & the official paint partner of the Small/Cool Experience At Home. The contest was an interactive platform where users shared small space creativity inspired by Behr Paint Company—generating 500 entries & +65% pageviews over goal. The brand aligned with artist Liz Kamarul for the Experience who created a time-lapse ‘Mural Magic’ IGTV using BEHR colors and direction crowd-sourced via Instagram Story polls. Plus, 46 colors from their 2020 palette were incorporated into shoppable Small/Cool vignettes on apartmenttherapy.com.

Details:

Publisher:

Apartment Therapy

Advertiser:

BEHR Paint

Industry:

Home & Garden

Topic:

Home & Garden

Details:

Publisher:

Apartment Therapy

Advertiser:

BEHR Paint

Industry:

Home & Garden

Topic:

Home & Garden
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