The Golden Rules of Winter: Outside + Columbia

How to you adventure more, up the fun quotient, or just stay warm this winter? All you have to do is follow these simple rules. We love this story because it's so approachable and inclusive. It also perfectly aligns with Columbia's desire to educate our readers about its new insulation—which is, of course, golden in color and name. We especially liked how the quiz component ("What the Heck Should I Wear?") of the piece turned out, which is light-hearted and informative and was the direct result of our conversations with Columbia, which identified the fact that lots of people want to spend more time outside in the winter, but just don't know what to wear. So we created a fun quiz to answer that very question based on where you live, how cold it is, and what you plan on doing.

Details:

Publisher:

Outside

Advertiser:

Columbia

Industry:

Hobbies & Leisure

Details:

Publisher:

Outside

Advertiser:

Columbia

Industry:

Hobbies & Leisure
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