The Luminaries: Insider + Lincoln

Luminaries are individuals who have that extra spark of zeal, passion, and determination that inspires others. They accomplish astonishing goals by pushing themselves to and beyond the limit. In this series, Insider and Lincoln are celebrating a special collection of women Luminaries and exploring not only their achievements, but the determination that got them there.

Details:

Publisher:

Insider

Advertiser:

Lincoln

Industry:

Autos & Vehicles

Details:

Publisher:

Insider

Advertiser:

Lincoln

Industry:

Autos & Vehicles
Try Pressboard Studio for Free
More Autos & Vehicles campaign examples:
Dominez l'hiver: La Presse + Subaru Dominez l'hiver
Publisher: La Presse
Advertiser: Subaru
In the March 3rd issue of La Presse+, the Studio XTRA La Presse published, in a dedicated tab, a 7 screen branded content piece created for the Québec Subaru Dealers Association. In this special issue, where winter is king, La Presse’s readers were able to read useful and relevant content about Subaru’s vehicles in general, symmetrical AWD technology, outdoor winter activities, as well as discover all the features of the new Outback 2021. All illustrated with breathtaking winter photos and using rich and interactive graphic design.
Becoming a valued member of the gaming community: Twitch + Ford Becoming a valued member of the gaming community
Publisher: Twitch
Advertiser: Ford
Ford was looking to get into gaming in a big way. The company’s products have been in video games before, but this was different. Ford teamed up with the hugely successful game, Rocket League, to create the first-of-its-kind, Ford + Rocket League Freestyle Invitational digital event. This brought together eight of the best freestylers to show off their most insane tricks for a panel of judges. The winner walked away with the grand prize, a real-life 2021 F-150. To top things off, players have been asking for an in-game pickup truck for years – Ford made it happen. What makes this so special? Rather than just create an exact replica of a real F-150, Ford designers and engineers came together with the Rocket League team, to create a one-of-a-kind F-150 Rocket League Edition. The first truck in-game from a real-world manufacturer.
Driven By Sound: Pitchfork + Lexus Driven By Sound
Publisher: Pitchfork
Advertiser: Lexus
In this series we follow Madlib and Kaytranada in conversation about their individual connections to vinyl as a physical medium, and how it impacts their music. Through this work together, we follow a behind the scenes look at the creation of the Lexus IS Wax Edition: a custom car with a functional in-car turntable - and a recording of a collaborative track.
The Ford Hall of Fans in the Pro Football Hall of Fame: Bleacher Report + Ford The Ford Hall of Fans in the Pro Football Hall of Fame
Publisher: Bleacher Report
Advertiser: Ford
Ford is a fan of the fans. And it wants to give pro football’s most passionate fans the attention and accolades they deserve. That’s why Ford created the Ford Hall of Fans. To honor the best of the best. First, nominees are surprised with a knock on their door from an NFL Hall of Famer. If they make it to the final round via fan voting, they get to attend the Super Bowl with VIP privileges and await another knock on the door – this time from Pro Football Hall of Fame David Baker. And if they get that final knock, they earn a plaque in the Pro Football Hall of Fame in Canton, Ohio. The experience is one of shock, joy and a million other emotions. A fitting tribute to those who give so much to the game.
The Under 30 Drive: Forbes + Polestar The Under 30 Drive
Publisher: Forbes
Advertiser: Polestar
Polestar is a design-focused electric performance car brand determined to improve society. They wanted to find a creative way to tap eco-friendly consumers interested in luxury vehicles and get them excited about the Polestar 2. So they chose to partner with Forbes on a branded content campaign featuring purpose-driven entrepreneurs who would take viewers on a journey into the typical day-in-the-life of a modern entrepreneur—with the vehicle at the core. Together, Polestar and Forbes created an exclusive advisory board consisting of Forbes 30 Under 30 listers in Polestar’s key markets and then shot videos of the board members driving the Polestar 2 in real life. From NY to LA to Vancouver, we used cinematic shots and first-person narrative to craft their daily drive. But we didn’t just deliver impressively-crafted branded content; we leveraged the power of the Under 30 listers and Forbes’ influential reach to get in front of those who believe in creating a more sustainable future—and were most likely to purchase a luxury, eco-friendly vehicle. Stunning content and stunningly targeted, this video series made the Polestar 2 the daily driver for changemakers.