The Under 30 Drive: Forbes + Polestar

Polestar is a design-focused electric performance car brand determined to improve society. They wanted to find a creative way to tap eco-friendly consumers interested in luxury vehicles and get them excited about the Polestar 2. So they chose to partner with Forbes on a branded content campaign featuring purpose-driven entrepreneurs who would take viewers on a journey into the typical day-in-the-life of a modern entrepreneur—with the vehicle at the core. Together, Polestar and Forbes created an exclusive advisory board consisting of Forbes 30 Under 30 listers in Polestar’s key markets and then shot videos of the board members driving the Polestar 2 in real life. From NY to LA to Vancouver, we used cinematic shots and first-person narrative to craft their daily drive. But we didn’t just deliver impressively-crafted branded content; we leveraged the power of the Under 30 listers and Forbes’ influential reach to get in front of those who believe in creating a more sustainable future—and were most likely to purchase a luxury, eco-friendly vehicle. Stunning content and stunningly targeted, this video series made the Polestar 2 the daily driver for changemakers.

Details:

Publisher:

Forbes

Advertiser:

Polestar

Industry:

Autos & Vehicles

Details:

Publisher:

Forbes

Advertiser:

Polestar

Industry:

Autos & Vehicles
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