Tubi Tuesday: Decider + Tubi

For four weeks, Tubi took over Decider every "Tubi Tuesday" with the launch of a new branded content article. Each article focused on different themes and was promoted across the Post Digital Network for one week.

Details:

Publisher:

Decider

Advertiser:

Tubi

Details:

Publisher:

Decider

Advertiser:

Tubi
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More Arts & Entertainment campaign examples:
Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic: Variety + Amazon Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic
Publisher: Variety
Advertiser: Amazon
The Variety Content Studio encapsulates the fantastical world of Amazon Prime Video’s limited series The Underground Railroad, while simultaneously pinpointing its moments of authentic beauty that reveal and transcend the pain of slavery. This cross-platform campaign includes three original captivating videos, exclusive interviews with the dynamic cast and a one of a kind look at Barry Jenkin’s unique directorial vision. Additionally, it lays track to Thuso Mbedu’s incredible performance as a powerhouse complex character. 1. https://variety.com/2021/biz/news/reimagining-history-slavery-through-fantastical-realism-1234981603/ 2. https://variety.com/2021/biz/news/the-underground-railroad-thuso-mbedu-personal-trauma-1234985642/ 3. https://variety.com/2021/biz/news/meet-the-cast-amazon-prime-videos-the-underground-railroad-1234986164/
Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella: The Zoe Report + Disney Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella
Publisher: The Zoe Report
Advertiser: Disney
Whose signature style is black and white and undeniably red-hot? Cruella de Vil, of course! The devilishly divine Disney villainess headed back to the big screen in Cruella, in theaters and on Disney+ with Premier Access on May 28 and The Zoe Report was there to provide fashion inspiration to bring out your inner Villainess. The partnership between Disney and Bustle Digital Media was so popular it was awarded the “most read piece of branded content in Q2 2021”.
In The Valley of Sin: New York Post + Fox Nation In The Valley of Sin
Publisher: New York Post
Advertiser: Fox Nation
Fox Nation's new docuseries 'In The Valley of Sin' tells the story of the 1994 police probe into a child sex abuse ring known as "The Circle" in Wenatchee, Washington. After parents were thrown in jail and dozens of children were put in foster care, it was discovered that there was no such ring. Post Studios created a branded content article with Fox Nation to give readers a taste of the true story behind the docuseries. The article dove into some of the main storylines as well as introduced some of the key figures featured within the docuseries. The New York Post's audience of true crime readers found this content very engaging as they prepared to stream 'In The Valley of Sin' on Fox Nation. This branded content piece broke an internal record for the highest amount of page views earned by a standard branded content piece.
How the moon’s departure from Earth inspires a Hong Kong artist: South China Morning Post + Audemars Piguet How the moon’s departure from Earth inspires a Hong Kong artist
Publisher: South China Morning Post
Advertiser: Audemars Piguet
The moon is slowly moving away from our planet, but is at the heart of Phoebe Hui’s new installation – the first Audemars Piguet Art Commission to be shown in Asia. Dive into her creative process through this multimedia experience produced by SCMP's Morning Studio.
The Rematch You've Been Waiting For: New York Post + ESPN The Rematch You've Been Waiting For
Publisher: New York Post
Advertiser: ESPN
Ahead of the highly anticipated rematch between Kamaru Usman and Jorge Masvidal 2, Post Studios gave readers everything they needed to know before tuning in on ESPN+. This branded content article highlighted the lineup of all UFC 261 matches as well as stats and information on each fighter. The New York Post's audience of sports enthusiasts found this content very engaging, learning exactly what was at stake for each competitor before watching the event on ESPN+.