This report was compiled using data from Pressboard Studio between Jan 1 and Jun 30, 2021.
While 2020 was a year of ups and downs. 2021 in branded content is shaping up to be a year of ups, and more ups.
The first 6 months of 2020 saw a flood of canceled campaigns across the advertising ecosystem as marketers retooled their messaging and navigated the new normal. Then in the last half of 2020 we saw an incredible uptick in the number of stories being published and the number of people viewing those stories.
That upward trend has continued into 2021 with year-over-year results that are up to 300% higher compared with the first 6 months of 2020.
Pressboard Studio is leveraged by the largest publishers and brands in the world. From January to June 2021, we’ve analyzed over 3,830 pieces of branded content from 238 publications, read by more than 36 Million people.
We've compiled the results for you in this 2021 Midyear Pressboard Branded Content Benchmarks Report.
The report looks at changes in activity throughout the year, benchmark averages for web content, social media, ads and even a look at the most creative campaigns of the year so far.
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Pressboard Studio is the industry-leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier to create and measure branded content. We’ve worked with over 350 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs.
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