Resources

Pressboard’s library of case studies, reports and eBooks.


Case Study
Volvo Case Study

Volvo entertains and educates drivers through sponsored content. 

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Case Study
Mitsubishi Motors Case Study

Mitsubishi Motors’ sponsored content pays off through high engagement.

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Report
What Is the Best Type of Traffic for Content? (Study)

This study reveals how the best traffic sources and types impact engagement levels of sponsored content.

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Webinar
Storytelling Methods That Work and When to Use Them [Webinar]

This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each.

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Magazine
The Science of Storytelling Issue 4: Automotive

The Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the automotive industry.

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Webinar
The Science of Storytelling [Webinar]

In this session we explore the science behind how stories help us remember, connect and even change our behaviour.

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Case Study
Toyota BC Dealers Case Study

Toyota BC Dealers used sponsored content to highlight the economics of hybrids and generated an incredible conversion rate.

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Report
How to Effectively Mention Brands in Sponsored Content (Study)

First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly.

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Magazine
The Science of Storytelling Issue 3: Financial Services

A branded content magazine highlighting the financial services industry. The campaigns, exclusive interviews, and advice featured in this issue will inspire you to find new ways to share your brand’s story.

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Case Study
Chase Case Study

A credit card brand uses sponsored content to speak to travel enthusiasts.

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Case Study
Tourism Kelowna Case Study

How Tourism Kelowna set itself apart using sponsored content by highlighting arts, culture and entertainment. 

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Magazine
The Science of Storytelling Issue 2: Travel & Tourism

A branded content magazine highlighting the travel & tourism industry. The campaigns, exclusive interviews, and advice featured in this issue will inspire you to find new ways to share your brand’s stories.

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Case Study
Banff & Lake Louise Tourism Case Study

How a regional tourism board used sponsored content to build buzz for the world’s most beautiful beer festival. 

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Report
The Neurological Impact of Branded Content

A joint case study examining how the brain reacts to branded content.

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Report
2017 Branded Content Benchmarks Report

This newly updated report highlights the most important branded content benchmarks for marketers. 

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Case Study
BMO Case Study

One of Canada’s major banks uses branded content to give away a year of mortgage-free living. 

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Case Study
TD Case Study

How a major bank used sponsored content to make new immigrants feel welcome. 

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eBook
The Media Buyer’s Guide to Branded Content

Over 50 pages of free advice on branded content from the world’s leading media buyers, brands, and publishers.

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eBook
The Epic Guide to Branded Video

This guide shares the wisdom of the world’s most influential video creators and marketers and turns it into actionable advice that can be applied to all brands.

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eBook
The Epic Guide to Content Marketing

This guide shares the wisdom of the world’s most influential publishers and turns it into actionable advice that can be applied to all brands.

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