Meet the diver who's pulled 269 lbs of garbage out of Cat Lake: Daily Hive + Tourism Whistler

Currently, the Sea-to-Sky Corridor of British Columbia is feeling the strains of a popular tourist destination. Litter, wildlife conflicts, and environmental degradation are posing a threat to people and wildlife. To highlight these issues, Tourism Whistler came to us with their “Don’t Love it to Death” campaign, hoping that we could remind readers to be mindful of the impact their activities have on this delicate ecosystem. Our team turned to Reddit to identify just how much garbage was being removed from the lakes within the Sea-to-Sky region and figure out who was conducting these dives. That is how we found Henry Wang. After conducting an interview and discovering just how much garbage was removed from a single lake along the Sea-to-Sky, we leaned into this shocking fact in the headline and carried that throughout the piece. The article garnered 3x the views typically seen on a branded piece, 169% higher than our typical active reading time, and 185% higher CTR.

Details:

Publisher:

Daily Hive

Advertiser:

Tourism Whistler

Industry:

Travel

Topic:

Travel

Details:

Publisher:

Daily Hive

Advertiser:

Tourism Whistler

Industry:

Travel

Topic:

Travel
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