The Must-Eat Guide to Vancouver: Toronto Life + Destination Vancouver

Vancouver is a city renowned for its multicultural, fresh, delicious and varied culinary scene. Food often serves as a powerful way for people to experience a destination's offerings and that's what we capitalized on in this program for Destination Vancouver. This interactive and creative website gives readers two different ways to discover amazing places to eat in the city of Vancouver--either using the map with hotspots or by choosing a type of cuisine. We featured a mix of less-expensive eateries with high-end, freshly MICHELIN-minted restaurants to show the breadth of culinary options available in Vancouver, across several types of cuisine from Asian-fusion to West Coast contemporary. We used striking photos and mouthwatering descriptions to engage readers and inspire them to don their stretchy pants and come eat their hearts out in Vancouver, the ultimate foodie destination. The site ran concurrently on Toronto Life, Maclean's and Chatelaine to target readers across Canada.

Details:

Publisher:

Toronto Life

Advertiser:

Destination Vancouver

Industry:

Travel

Topic:

Food & Drink

Details:

Publisher:

Toronto Life

Advertiser:

Destination Vancouver

Industry:

Travel

Topic:

Food & Drink
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