The Modern Guide to Running: Outside + Under Armour

There's no easy way to say this: most of the content about becoming a better runner is either dated, looks crappy, or boring. Or in many cases all three. That's why we were so excited to partner with Under Armour on the The Modern Guide to Running. They wanted to breathe young fresh life into this tired topic—but still maintain their focus on improving performance. We're thrilled with the results. From seasonal guides and videos to how to build mental strength and improve speed, we tackled serious topics and deliver expert-backed advice, but do so with a style and flavor you just don't see anywhere else.

Details:

Publisher:

Outside

Advertiser:

Under Armour

Industry:

Hobbies & Leisure

Details:

Publisher:

Outside

Advertiser:

Under Armour

Industry:

Hobbies & Leisure
Try Pressboard Studio for Free
More Hobbies & Leisure campaign examples:
The Golden Rules of Winter: Outside + Columbia The Golden Rules of Winter
Publisher: Outside
Advertiser: Columbia
How to you adventure more, up the fun quotient, or just stay warm this winter? All you have to do is follow these simple rules. We love this story because it's so approachable and inclusive. It also perfectly aligns with Columbia's desire to educate our readers about its new insulation—which is, of course, golden in color and name. We especially liked how the quiz component ("What the Heck Should I Wear?") of the piece turned out, which is light-hearted and informative and was the direct result of our conversations with Columbia, which identified the fact that lots of people want to spend more time outside in the winter, but just don't know what to wear. So we created a fun quiz to answer that very question based on where you live, how cold it is, and what you plan on doing.
The Best Toys of 2021: Today's Parent + Mastermind Toys The Best Toys of 2021
Publisher: Today's Parent
Advertiser: Mastermind Toys
Every year around the holidays, Today's Parent magazine publishes its toy guide where toys are tested by real families to help parents choose which are the latest and greatest toys of the year and which are the best of the best broken down by age. This year, Today's Parent partnered with Canadian retailer Mastermind Toys, who became their official play partner for the year, providing all the toys for testing, lending the brand their space for shooting the gorgeous cover and toy guide feature and sponsoring a regular play column through the earlier months of 2021 demonstrating the importance of play. The partnership was a match made in heaven, making Mastermind Toys the only location parents needed to shop for their kids for anything play-related and confirming that Today's Parent is Canada's go-to resource for not only the best toys of the year, but anything related to being a parent in Canada.