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Top Performing
The top-performing campaigns according to Pressboard Studio data
Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella: The Zoe Report + Disney Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella
Publisher: The Zoe Report
Advertiser: Disney
Whose signature style is black and white and undeniably red-hot? Cruella de Vil, of course! The devilishly divine Disney villainess headed back to the big screen in Cruella, in theaters and on Disney+ with Premier Access on May 28 and The Zoe Report was there to provide fashion inspiration to bring out your inner Villainess. The partnership between Disney and Bustle Digital Media was so popular it was awarded the “most read piece of branded content in Q2 2021”.
How Sinai Health helped me through my high-risk pregnancy: Today's Parent + Sinai Health How Sinai Health helped me through my high-risk pregnancy
Publisher: Today's Parent
Advertiser: Sinai Health
Courtney was already considered high-risk before she was even pregnant. When she developed a super rare complication, she knew she’d need exceptional care to deliver her baby safely. If you need a team of caregivers that knows a lot about pregnancy and providing care for complex cases, Mount Sinai Hospital is that place. More than seven thousand babies are born each year at Mount Sinai, and two-thirds of those are high-risk. Follow Courtney’s journey in this piece that was so engaging with readers that it won the “Highest Active Time Award for branded content in Q2 2021”.
You Can Get Collectibles In Your Cereal Box Again & Our Inner ‘90s Kid Is Screaming: Narcity + General Mills You Can Get Collectibles In Your Cereal Box Again & Our Inner ‘90s Kid Is Screaming
Publisher: Narcity
Advertiser: General Mills
Remember when you were a kid and cereal boxes came with cool collectibles like merch and video games? It's been a while since we dug through our cereal for whatever surprise was at the bottom — 15 years to be exact — and it's time for a retro blast from the past. When General Mills Canada started putting free collectibles color changing spoons back inside specially marked cereal boxes, they partnered with Narcity to bring that excitement to their readers. The story went viral on social media with and locked in first place for “highest Social Traffic” in the midyear 2021 branded content awards.
Latest and Greatest
A curated selection of recent campaigns published through Pressboard Studio
Whistler Has A 3-Day Craft Beer Trail & Here’s Why October Is The Perfect Time For It: Narcity + The BC Ale Trail Whistler Has A 3-Day Craft Beer Trail & Here’s Why October Is The Perfect Time For It
Publisher: Narcity
Advertiser: The BC Ale Trail
Though fall has arrived, it's not quite yet the time to retreat indoors. The rich colours of autumn are beginning to come out, which means it's the perfect occasion for a Whistler getaway. Home to gorgeous mountains, lakes and a scenic village, Whistler is one of B.C.'s greatest spots for outdoor adventures year round. And if you're a lover of craft beer, you'll want to hit every stop on a Whistler route that's totally dedicated to ale.
Crafting an Experience: BBC + Lexus Crafting an Experience
Publisher: BBC
Advertiser: Lexus
Canadians are more than ever seeking to invest in immersive experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. Similarly, Lexus is focused on ensuring that its SUVs incorporate remarkable craftsmanship alongside cutting-edge technology to make each driving experience not just awe-inspiring, but an exercise in serenity and beauty. In this series of articles, BBC and Lexus explore the many ways in which artisans, craftspeople, chefs, and designers are focusing on creating elevated experiences that bring transformative thinking about craft to Canadians.
Electric Vehicle Theme Day: Yahoo + BMW Electric Vehicle Theme Day
Publisher: Yahoo
Advertiser: BMW
BMW partnered with Yahoo Finance for an Electric Vehicle Theme Day on June 28th. The campaign included branded segments on Yahoo Finance Live, the Morning Brief newsletter integration and premium ad creative.
Going Home with Bozoma Saint John: Conde Nast Traveler + Porsche Going Home with Bozoma Saint John
Publisher: Conde Nast Traveler
Advertiser: Porsche
Discover Netflix CMO Bozoma Saint John's Los Angeles—and where she seeks out meaningful connections to her heritage—in the Porsche Panamera. Produced by CNT with Porsche.
7 Reasons Why Anchorage Is the Best Base for Your Dream Alaska Trip: SmarterTravel Media + Visit Anchorage 7 Reasons Why Anchorage Is the Best Base for Your Dream Alaska Trip
Publisher: SmarterTravel Media
Advertiser: Visit Anchorage
We worked with Visit Anchorage to create a piece to inspire both summer travel to Alaska and to use Anchorage as your home-base for a great Alaska trip. Anchorage offers city amenities while being close to all the amazing outdoor experiences Alaska offers. Plus, the article was written by our Managing Editor Caroline Teel who has spent time in Anchorage herself.
Hyundai Tucson | Question Everything: Disney (ABC, ESPN, Nat Geo) + Hyundai Hyundai Tucson | Question Everything
Publisher: Disney (ABC, ESPN, Nat Geo)
Advertiser: Hyundai
Disney and Hyundai have partnered to develop an original creative campaign that leverages multiple brands across Disney’s portfolio, high profile talent, and iconic IP to capture fan attention and introduce the all-new 2022 Tucson in an unforgettable way. The collaboration includes custom TV ads and digital content across ABC and ESPN, featuring talent and characters from The Bachelorette, black-ish, SportsCenter and Marvel, extending Hyundai’s Tucson creative platform of “Question Everything.” Campaign includes 12 TV spots of various lengths and a total of 50 pieces of content with talent from The Bachelorette, black-ish, SportsCenter and Marvel asking thought provoking questions with the all-new Tucson. All spots were developed cohesively, ending with the Tucson’s tagline: “Question everything. We did.”
Featured Topics
Award-winning campaigns that discuss today's most important issues
Health & Wellness
Amber, Emerald, Sapphire, and Amethyst: Vogue + Transitions Amber, Emerald, Sapphire, and Amethyst
Publisher: Vogue
Advertiser: Transitions
Part 1 of a 4-part film series, in which each installment is inspired by one of the colors of Transitions’ Signature GEN 8 lenses. The result is a stylish visual experiment that captures the mood and light quality of amber, emerald, sapphire, and amethyst, as seen through the eyes of creative New Yorkers.
See All Health & Wellness
Beauty & Fitness
The 3-Step Self-Care Ritual That’ll Change Your Life: Byrdie + Ulta Beauty The 3-Step Self-Care Ritual That’ll Change Your Life
Publisher: Byrdie
Advertiser: Ulta Beauty
We’ve learned a lot over the last year, but one thing stands out: self-care isn’t selfish. Actually, it’s the opposite. Byrdie paired up with Ulta Beauty to dive deeper into their new Keys Soulcare launch, featuring three of the brand’s essential steps to beauty rituals: Spirit, Mind, and Connection.
See All Beauty & Fitness
Food & Drink
6 Brunch Recipes: USA Today + ALDI 6 Brunch Recipes
Publisher: USA Today
Advertiser: ALDI
There’s nothing quite like a Sunday brunch. It’s the perfect excuse to take it slow in the morning and indulge in both sweet and savory dishes. From frittatas to French toast, ALDI and USA Today highlight tasty dishes inspired by fresh seasonal flavors.
See All Food & Drink
Fashion
PUMA’s New Mayze Sneakers Serve Big Platform Energy: NYLON + PUMA PUMA’s New Mayze Sneakers Serve Big Platform Energy
Publisher: NYLON
Advertiser: PUMA
While sneaker culture has historically been a bit of a boys’ club, a shift toward the celebration of women in the sneaker-sphere has never been more apparent. Puma has been leading that charge through high-profile collaborations with inspiring women, its “She Moves Us” initiative, and sought-after silhouettes that fly off the shelves and straight into double-tap-worthy selfies. Puma’s latest drop, the Mayze, is a chunky, creeper-style sneaker that proves that the brand is serious about giving women what they actually want from a shoe. The brand says it drew from a mix of “archive inspirations and contemporary Puma classics” to design the sneaker, which is “made for those who embrace the spotlight” — just like Dua Lipa, who was first announced as the face of Puma last November. PUMA partnered with NYLON to highlight what Dua Lipa and three other women love about the new line. NYLON’s audience was so drawn to the story that the branded content piece walked away with the award for the highest level of direct traffic in Q2 2021.
See All Fashion
Multicultural
One Night in Miami: Which Path to Freedom?: Variety + Amazon One Night in Miami: Which Path to Freedom?
Publisher: Variety
Advertiser: Amazon
To promote Amazon Studios’ film “One Night in Miami…” for awards consideration, Variety Content Studio created a cross-platform campaign including original print, video and digital content. Starting with a powerful essay by acclaimed writer Caroline Randall Williams and featuring original art by noted illustrator Lincoln Agnew, this package sheds light on a topic that still resonates today: What is the responsibility of Black celebrities toward the civil rights movement? (Malcolm X, Cassius Clay, Jim Brown and Sam Cooke confront that issue in the film.) Four original videos, including exclusive interviews, provide an inside look at the making of the film, with the kind of insightful conversations only Variety can deliver. Bold print and web design add impact to the presentation. “One Night in Miami…” was nominated for numerous awards including three Oscars, all in categories specifically targeted by this package: adapted screenplay, supporting actor and original song.
See All Multicultural
Arts & Entertainment
Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic: Variety + Amazon Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic
Publisher: Variety
Advertiser: Amazon
The Variety Content Studio encapsulates the fantastical world of Amazon Prime Video’s limited series The Underground Railroad, while simultaneously pinpointing its moments of authentic beauty that reveal and transcend the pain of slavery. This cross-platform campaign includes three original captivating videos, exclusive interviews with the dynamic cast and a one of a kind look at Barry Jenkin’s unique directorial vision. Additionally, it lays track to Thuso Mbedu’s incredible performance as a powerhouse complex character. 1. https://variety.com/2021/biz/news/reimagining-history-slavery-through-fantastical-realism-1234981603/ 2. https://variety.com/2021/biz/news/the-underground-railroad-thuso-mbedu-personal-trauma-1234985642/ 3. https://variety.com/2021/biz/news/meet-the-cast-amazon-prime-videos-the-underground-railroad-1234986164/
See All Arts & Entertainment
Autos & Vehicles
Crafting an Experience: BBC + Lexus Crafting an Experience
Publisher: BBC
Advertiser: Lexus
Canadians are more than ever seeking to invest in immersive experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. Similarly, Lexus is focused on ensuring that its SUVs incorporate remarkable craftsmanship alongside cutting-edge technology to make each driving experience not just awe-inspiring, but an exercise in serenity and beauty. In this series of articles, BBC and Lexus explore the many ways in which artisans, craftspeople, chefs, and designers are focusing on creating elevated experiences that bring transformative thinking about craft to Canadians.
See All Autos & Vehicles
Business & Industrial
Technology Vision 2021: CNBC + Accenture Technology Vision 2021
Publisher: CNBC
Advertiser: Accenture
After the huge disruptions caused by the COVID-19 crisis in 2020, companies are looking to get back on course and, importantly, build for the future. While it will be tempting for companies to retreat to what they know, 2020 brought the need for a different path to light. If businesses continue to have a clear-eyed perspective and sharp focus on their expedited digital transformations, they can emerge as Masters of Change and the new leaders.
See All Business & Industrial
Travel
MiBrew Trail: Hearst StoryStudio + MI Brew Trail MiBrew Trail
Publisher: Hearst StoryStudio
Advertiser: MI Brew Trail
As Michigan’s emerging craft beer scene continues to grow and evolve, the craft beer lovers of the state are growing in numbers and evolving too. With Michigan now ranking sixth in the number of breweries in the USA, there are plenty of great experiences to be had. The MI Brew Trail is a constantly growing beer trail full of adventures for the craft beer crowd.
See All Travel
Internet & Telecom
Fast Forward to 5G: TechCrunch + Verizon Fast Forward to 5G
Publisher: TechCrunch
Advertiser: Verizon
Continuing the success of their 2020 campaign, RYOT Studio partnered with Verizon for a new TechCrunch series of thought leadership on 5G. The first Interactive Article, "How Verizon engineers broke the 5 Gbps speed barrier," features interviews and audiograms with Verizon team members, Garima Garg, Ahmed Moussa, and Paul Nitzsche, as well as infographic elements and impactful design.
See All Internet & Telecom
Lifestyle
Thirsty for Adventure: SheKnows + Stanley Thirsty for Adventure
Publisher: SheKnows
Advertiser: Stanley
In this immersive digital destination for Stanley, SheKnows aggregated product reviews, hydration tips, influencer posts, gift guides and video content in a rich storytelling experience.
See All Lifestyle
People & Society
How 3 People Are Leading a Legacy Against Cardiovascular Disease: New York Times + Novartis How 3 People Are Leading a Legacy Against Cardiovascular Disease
Publisher: New York Times
Advertiser: Novartis
When one person has a heart attack or stroke, it can alter the course of generations. In this piece from T Brand Studio and Novartis, you’ll find the stories of three people with cardiovascular disease who each faced distinct but all-too-common obstacles — unconscious bias, a family history of cardiovascular disease, poor access to healthy food as a child. They each took a pledge to lead a legacy of fewer lives lost to cardiovascular disease.
See All People & Society
Hobbies & Leisure
New Rules of Adventure: Outside + Land Rover New Rules of Adventure
Publisher: Outside
Advertiser: Land Rover
The New Rules of Adventure was a three flight campaign teeming with inspiration for modern-day outdoor enthusiasts. In addition to high-impact ad units, the hub contracts views from three custom videos and nine editorially aligned custom articles.
See All Hobbies & Leisure
Finance
Walk in the Park: Morning Brew + H&R Block Walk in the Park
Publisher: Morning Brew
Advertiser: H&R Block
Follow Sonia, your local H&R Block pro, and her canine companion on a digital stroll through a park. While she gives users the ins and outs of filing with Block, she makes it clear that doing your taxes with Block is like taking a walk in the park.
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Home & Garden
A Living Room Makeover: MyDomaine + QVC A Living Room Makeover
Publisher: MyDomaine
Advertiser: QVC
MyDomaine takes the reader on a journey of moving from a Brooklyn apartment to a three bedroom home and all the interior decorating that comes with the new space. The piece uses smart, stylish choices from QVC and photography of the finished looks.
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Featured Publishers
Campaigns from the world's most engaging storytellers
Avenue Magazine
Chinook Blast Lights Up Calgary this February: Avenue Magazine + Tourism Calgary Chinook Blast Lights Up Calgary this February
Publisher: Avenue Magazine
Advertiser: Tourism Calgary
Tourism Calgary wanted to promote the inaugural Chinook Blast event. The content ran alongside vibrant images and had a good tone, sharing details of the events in an informative and interesting way, while still assuring readers of the safety measures that would be in place.
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BBC
Fill Your Heart with Ireland: BBC + Tourism Ireland Fill Your Heart with Ireland
Publisher: BBC
Advertiser: Tourism Ireland
Ireland has something for every traveler, from culinary connoisseurs looking for a taste of local delicacies to the rugged explorers who want to go off the beaten trail and discover the country’s ancient stories. When the time to travel is right, Ireland’s adventurous spirit is waiting for you.
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Bustle
6 Reasons Every Woman Should Meet With A Financial Advisor: Bustle + Northwest Mutual 6 Reasons Every Woman Should Meet With A Financial Advisor
Publisher: Bustle
Advertiser: Northwest Mutual
There are tons of amazing milestones to celebrate this International Women’s Day, but on top of acknowledging the noteworthy achievements of womankind, it's also important to challenge existing gender bias and inequality. Luckily, Northwestern Mutual is committed to helping women take control of their money through financial planning — because there’s nothing more empowering than financial freedom.
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NYLON
PUMA’s New Mayze Sneakers Serve Big Platform Energy: NYLON + PUMA PUMA’s New Mayze Sneakers Serve Big Platform Energy
Publisher: NYLON
Advertiser: PUMA
While sneaker culture has historically been a bit of a boys’ club, a shift toward the celebration of women in the sneaker-sphere has never been more apparent. Puma has been leading that charge through high-profile collaborations with inspiring women, its “She Moves Us” initiative, and sought-after silhouettes that fly off the shelves and straight into double-tap-worthy selfies. Puma’s latest drop, the Mayze, is a chunky, creeper-style sneaker that proves that the brand is serious about giving women what they actually want from a shoe. The brand says it drew from a mix of “archive inspirations and contemporary Puma classics” to design the sneaker, which is “made for those who embrace the spotlight” — just like Dua Lipa, who was first announced as the face of Puma last November. PUMA partnered with NYLON to highlight what Dua Lipa and three other women love about the new line. NYLON’s audience was so drawn to the story that the branded content piece walked away with the award for the highest level of direct traffic in Q2 2021.
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CNBC
Clear Logistics - Moving towards a fully transparent supply chain: CNBC + Standard Chartered Clear Logistics - Moving towards a fully transparent supply chain
Publisher: CNBC
Advertiser: Standard Chartered
The complexity of supply chains has created a major challenge — a lack of visibility. A 2017 Standard Chartered study reveals a mere 6 percent of firms have achieved full supply chain visibility, with the bank viewing this to have been further exacerbated amid the Covid-19 fallout. The good news is that increasing supply chain visibility and use of new technology can help solve these, and many other issues.
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Globe and Mail
Have heart: How an organ transplant gave this 20-year-old her life back: Globe and Mail + Trillium Have heart: How an organ transplant gave this 20-year-old her life back
Publisher: Globe and Mail
Advertiser: Trillium
Maariyah Rahman was shocked when she was diagnosed with heart failure at age 20. Now, she’s sharing her story to advocate for organ donation. Maariyah’s hope is that more people will be inspired to act. More than 90 per cent of Ontarians are in favour of organ donation, yet only one in three have registered their consent to donate. Stories like Maariyah’s demonstrate how the simple act of signing up to be an organ donor can save a life.
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Houston Chronicle
If you haven’t adopted this new technology in your business model yet, it’s time.: Houston Chronicle + PayPal If you haven’t adopted this new technology in your business model yet, it’s time.
Publisher: Houston Chronicle
Advertiser: PayPal
New technologies always bring a little apprehension with them, and it takes time – years, even – for consumers and businesses to adapt. However, in COVID-19’s market, small business owners need to be taking all the measures they can to ensure they not only stay alive but thrive. One of those is including QR codes in daily use. PayPal and The Houston Chronicle outline the benefits of contactless payment technologies.
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Narcity
9 Simple And Effective Tips For Protecting Your Online Privacy In Canada: Narcity + TELUS 9 Simple And Effective Tips For Protecting Your Online Privacy In Canada
Publisher: Narcity
Advertiser: TELUS
While many of us may understand the basics of online safety, that doesn't mean we’re invulnerable. In fact, cybersecurity incidents are impacting more and more Canadians with Statistics Canada reporting that 42% of us have experienced at least one type of cybersecurity incident since the beginning of the COVID-19 pandemic. To help Canadians proactively protect themselves online, TELUS created TELUS Online Security Powered by NortonLifeLock.
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National Post
Scheduling software helps streamline Canadian healthcare logistics: National Post + Logibec Scheduling software helps streamline Canadian healthcare logistics
Publisher: National Post
Advertiser: Logibec
If the fallout from COVID-19 has revealed anything to the general public, it’s just how important healthcare workers are to society. Putting their own lives on the line to care for others and facing the threat of life-threatening illness daily, these heroes continue to shoulder the weight of the pandemic. On top of this stress, there are other logistical elements to worry about, from scheduling to union issues. Thankfully, a streamlined solution to healthcare workers’ needs is easing the situation for many across the country.
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New York Times
How 3 People Are Leading a Legacy Against Cardiovascular Disease: New York Times + Novartis How 3 People Are Leading a Legacy Against Cardiovascular Disease
Publisher: New York Times
Advertiser: Novartis
When one person has a heart attack or stroke, it can alter the course of generations. In this piece from T Brand Studio and Novartis, you’ll find the stories of three people with cardiovascular disease who each faced distinct but all-too-common obstacles — unconscious bias, a family history of cardiovascular disease, poor access to healthy food as a child. They each took a pledge to lead a legacy of fewer lives lost to cardiovascular disease.
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Byrdie
I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything: Byrdie + Neutrogena I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything
Publisher: Byrdie
Advertiser: Neutrogena
As a beauty editor who has worked in the industry for over 10 years, Faith Xue would like to think that she's pretty well-versed when it comes to skincare. When she noticed her skin looking duller than usual and starting to break out she turned to Dr. MichelleHenry for feedback on her current routine, as well as some life-changing cleansing tips that changed her routine—and her skin—for the better.
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Toronto Life
A new kind of real estate brokerage is taking the hassle out of buying and selling a home: Toronto Life + Properly A new kind of real estate brokerage is taking the hassle out of buying and selling a home
Publisher: Toronto Life
Advertiser: Properly
Buying and selling a home isn’t always a smooth process. Staging your space to look its best can be costly and exhausting, and the uncomfortable but necessary step of showing your home to potential buyers can disrupt your life for days, weeks, or even months. Properly is a modern tech-enabled real estate brokerage that’s removing the headaches involved with the traditional way of buying and selling a home.
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USA Today
When is the right time to buy a home?: USA Today + Rocket Mortgage When is the right time to buy a home?
Publisher: USA Today
Advertiser: Rocket Mortgage
Here’s a reality about real estate: People buy and sell homes all the time. For most people, making the decision about the right time to buy is a balance of analyzing what’s going on in the market and what’s going on in your personal life. Is your family quickly outgrowing a tiny, one-bedroom apartment or do you need more space for working from home? There are market factors that can sway your decision one way or another, such as inventory or interest rates. This educational piece from USA Today and Rocket Mortgage helps guide potential homebuyers through the process.
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SFGate
St. Anthony's Turns 70: SFGate + St. Anthony's St. Anthony's Turns 70
Publisher: SFGate
Advertiser: St. Anthony's
Only 100 guests were expected for the first hot meals served (free then as they are today) by St. Anthony's Dining Room, but when more than 400 hungry people showed up on the night of October 4, 1950, founder Father Alfred and his volunteers fed them all. Hearst StoryStudio helps celebrate St. Anthony's 70th anniversary with an interactive walk through history, from that very first day, through free clothing drives, winter shelter programs right to the present response to the Coronavirus. The donation driven campaign gives context to how the financial gifts are put to good use in the community.
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Vancouver is Awesome
Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region: Vancouver is Awesome + Cariboo Chilcotin Coast Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region
Publisher: Vancouver is Awesome
Advertiser: Cariboo Chilcotin Coast
The Cariboo Chilcotin Coast is the heart of B.C.'s wild. Framed by rolling hills and coastal mountain ranges, the province’s untamed frontier is bursting with diverse landscapes and ecosystems, abundant nature and wildlife, and rich history and culture. This rticle from Vancovuer is Awesome helps readers learn how to travel responsibly within B.C.'s Cariboo Chilcotin Coast so they'll be prepared for local travel experiences when inter-community travel within the province is encouraged again.
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