Is This Seat Open?: LA Times + Southwest Airlines

Most airlines don't have stories about high stakes arm wrestling, planes full of dogs, and a decade of go-go boots, but Southwest isn't like most airlines. To celebrate 50 years of flying, Southwest Airlines proudly presents this 20 episode series featuring first-hand stories from the people who lived through the wildest and most memorable moments in the airline's history.

Details:

Publisher:

LA Times

Advertiser:

Southwest Airlines

Industry:

Travel

Details:

Publisher:

LA Times

Advertiser:

Southwest Airlines

Industry:

Travel
Try Pressboard Studio for Free
More Travel campaign examples:
Dreams come true for the whole family at American Dream: New York Post + American Dream Dreams come true for the whole family at American Dream
Publisher: New York Post
Advertiser: American Dream
Believe it or not, it really is possible to ride waterslides and roller coasters, practice your downhill, shop, and enjoy both local and international cuisine all in one location – just a short trip from New York City. Post Studios partnered with American Dream to highlight all of the fun activities and experiences to enjoy at this local destination. Whether you’re looking for an adventure for the whole family, shopping for the holidays, or enjoying a date night, American Dream is the perfect place to visit this winter.
The Must-Eat Guide to Vancouver: Toronto Life + Destination Vancouver The Must-Eat Guide to Vancouver
Publisher: Toronto Life
Advertiser: Destination Vancouver
Vancouver is a city renowned for its multicultural, fresh, delicious and varied culinary scene. Food often serves as a powerful way for people to experience a destination's offerings and that's what we capitalized on in this program for Destination Vancouver. This interactive and creative website gives readers two different ways to discover amazing places to eat in the city of Vancouver--either using the map with hotspots or by choosing a type of cuisine. We featured a mix of less-expensive eateries with high-end, freshly MICHELIN-minted restaurants to show the breadth of culinary options available in Vancouver, across several types of cuisine from Asian-fusion to West Coast contemporary. We used striking photos and mouthwatering descriptions to engage readers and inspire them to don their stretchy pants and come eat their hearts out in Vancouver, the ultimate foodie destination. The site ran concurrently on Toronto Life, Maclean's and Chatelaine to target readers across Canada.
Faces of Travel: Travel + Leisure + Delta Air Lines Faces of Travel
Publisher: Travel + Leisure
Advertiser: Delta Air Lines
At Travel + Leisure, it’s our mission to inspire people of all backgrounds to travel more and travel better. That’s why we’re proud to share Faces of Travel, an initiative from Delta Air Lines to increase representation and visibility within travel culture for people of diverse races, ages, sexual orientations, gender identities, religious beliefs, and physical abilities. Together with Food & Wine, Southern Living, SHAPE and People en Espanol, Travel + Leisure and Delta shared a compilation of inspirational stories and transcendent visuals from globe-trotters in pursuit of their passions or professions, ultimately generating a stunning picture of the diverse sights, feelings, and faces of travel, and how travel moves us to see the world with new eyes.
Beauty of Change: BBC + Tourism Montreal Beauty of Change
Publisher: BBC
Advertiser: Tourism Montreal
Whether it’s Montréal or Québec City, the Laurentians or the Outaouais, as the seasons shift there’s much to explore in the beautiful regions of Québec! This branded series beautifully showcases various regions in the province of Québec: travellers can delight in new experiences, ranging from concerts, museums and culture to relax the mind, to off-the-beaten-path outdoor adventures such as hiking, cycling, and camping to awaken the spirit, to gastronomic delights to whet the appetite. Whatever your desired vibe or atmosphere, you’ll find it in these regions in Québec!
Meet the diver who's pulled 269 lbs of garbage out of Cat Lake: Daily Hive + Tourism Whistler Meet the diver who's pulled 269 lbs of garbage out of Cat Lake
Publisher: Daily Hive
Advertiser: Tourism Whistler
Currently, the Sea-to-Sky Corridor of British Columbia is feeling the strains of a popular tourist destination. Litter, wildlife conflicts, and environmental degradation are posing a threat to people and wildlife. To highlight these issues, Tourism Whistler came to us with their “Don’t Love it to Death” campaign, hoping that we could remind readers to be mindful of the impact their activities have on this delicate ecosystem. Our team turned to Reddit to identify just how much garbage was being removed from the lakes within the Sea-to-Sky region and figure out who was conducting these dives. That is how we found Henry Wang. After conducting an interview and discovering just how much garbage was removed from a single lake along the Sea-to-Sky, we leaned into this shocking fact in the headline and carried that throughout the piece. The article garnered 3x the views typically seen on a branded piece, 169% higher than our typical active reading time, and 185% higher CTR.