We Mapped Out the Ultimate Georgia Road Trip: Travel + Leisure + Explore Georgia

We partnered with Explore Georgia to create a dynamic custom content campaign to invite readers of Travel + Leisure to explore all the Peach State has to offer in 2021. The goal of this campaign was to reach a national audience for Georgia’s wide variety of travel offerings – from large cities to small towns, from the mountains to stunning coasts. We delivered the message through interactive flip cards and an engaging premium post with a custom-built clickable navigation map designed to help readers navigate what to see, where to stay, and what to eat. Native promotional units and dark social posts across Meredith’s network were designed to send readers to the individual articles, also enhancing the reach of the campaign and driving travel consideration to the state of Georgia.

Details:

Publisher:

Travel + Leisure

Advertiser:

Explore Georgia

Industry:

Travel

Topic:

Travel

Details:

Publisher:

Travel + Leisure

Advertiser:

Explore Georgia

Industry:

Travel

Topic:

Travel
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