This report was compiled using data from Pressboard Studio for content published between January and December 2023.
Pressboard Studio is leveraged by the largest publishers and brands in the world. In 2023 alone, we analyzed over 18,000 pieces of branded content from 815 publications, read by more than 100 Million people.
We've compiled the results for you in this 2023 Pressboard Branded Content Benchmarks Report.
How do your stories measure up?
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The Pressboard team has compiled benchmark data on the branded content industry for nearly a decade. Over that time we’ve seen formats evolve, distribution strategies adapt, and performance metrics expand as publishers use data and measurement to bring stories to audiences in new and exciting ways.
Branded content has become the primary revenue source for many publishers across the globe. Despite economic headwinds, branded content campaigns measured through Pressboard increased by more than 50% in 2023 compared to 2022. This historic was growth driven by a wave of new publishers adopting Pressboard to streamline their reporting, and existing publishers scaling their operations to meet advertiser demand.
2024 will bring continued growth and efficiency to the industry as early developments in AI enhance everything from content creation to distribution to measurement.
As much as everything changes, one thing will always hold true. A great story, told by a trusted source, enjoyed by a loyal audience will never go out of style.
I hope that you find these benchmarks helpful, we can't wait to see and hear the stories you will tell.
Jerrid Grimm
Co-Founder, Pressboard by impact.com
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Pressboard Studio is the industry-leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier to create and measure branded content. We’ve worked with over 800 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs.
For more information on Pressboard Studio please contact us.