This is a very special episode of Science of Storytelling. We welcome our very first, but hopefully not the last, Australian guest on the show. Liana Dubois is the Director of Powered at Nine, Australia's largest media company. This episode is packed with good stuff, a crash course in the Aussie media landscape, an inspirational list of visionary marketers, and a unique story about why opening someone else's mail can change your life.
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How Australia is dealing with the pandemic.
An overview of the Australian media landscape.
The evolution of Nine.
How Liana got into the marketing industry.
The Koala Furniture branded content campaign.
Inspirational leaders and favorite book recommendations.