---
title: 9 Inspirational Quotes That Will Have You Telling Better Stories – Pressboard
description: by We can all get into a rut and sometimes we just need a little advice from someone that understands. We asked some of North America’s top storytellers to
image: https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/Glaring-into-the-distance-2-1.jpg
---

![](https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/Glaring-into-the-distance-2-1.jpg)

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/author/jerrid-grimm)

[March 16, 2015](https://www.pressboardmedia.com/magazine/author/jerrid-grimm)

# 9 Inspirational Quotes That Will Have You Telling Better Stories

![](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-04-05-12-45-PM.jpeg?width=68&height=68&name=3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-04-05-12-45-PM.jpeg)

 by

We can all get into a rut and sometimes we just need a little advice from someone that understands. We asked some of North America’s top storytellers to give us their advice on creating great content. These quotes are excerpts from Pressboard’s **Epic Guide to Content Marketing [link]**. You can download the entire 50+ page eBook by clicking here **[link]**.

#### **On standing out**

 

> Have a point of view. Great content should impact, inspire or move the reader. Fight the urge to play it safe.

**Michael Monroe**  
 VP of Marketing and the Head of Forbes BrandProductions

 

> Stand for something deeper and have purpose in your storytelling, no matter how subtle. Emotion is the key to a true connection and therefore will lead to a conversation and loyalty.

**Anna Plaks**  
 VP of Brand Experiences at Refinery29

 

> In a crowded content marketplace, the key to standing out is providing a unique perspective on the world, through a lens only you can offer.

**Ryan Holmes**  
 CEO of Hootsuite

 

> For standout results, blend in! Content that gels with its native, editorial environment resonates with readers and drives brand success.

**Laura Kalehoff**  
 Director at Hearst Content Studio

 

#### **On empathizing with your audience**

 

> Be objective. Take a step back. If you don’t want to read or watch your branded content, then there is no way that your audience will.

**Paul Sundue**  
 Executive Director, Studio at Gawker Media

 

> It’s not about the story I want to tell. It’s about the story my audience needs to hear.

**Ryan Galloway**  
 Director of Content services at Contently

 

> Ask yourself “will someone share this?” If the answer is no or maybe, go back to the drawing board.

**Michael Davis**  
 Senior Director of Branded Content at Complex

 

> Think about the readers. What do they want to know, feel, learn? Then figure out the single most exciting way to give it to them. #empathy

**Bill Shapiro**  
 Director of Editorial & New Business Ventures at Fast Company

 

> Make smart people smile.

**Eric Korsh**  
 Director at Mashable Studios

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**Blocking the Ad Blockers: The List**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

February 13, 2016

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