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We’re big fans of great content at Pressboard, but with over 2 million blog posts published online daily, it’s easy to miss out on some stories. To save you time, we’ve highlighted some of the best links that we’ve read lately.
How Wired Is Going to Handle Ad Blocking – Wired
Submitted by Jerrid Grimm, Co-founder
The advertising and publishing world has been abuzz lately over the contentious rise of adblocking. While publishers across the board are all being affected, our recent study of 250 of North America’s top media sites found that only 3.2% of publishers are pushing back against the use of adblockers. The methods employed are varying, with Wired’s approach being the strongest response we’ve seen yet. Many publishers will likely look to see if the industry leader is successful before attempting a similar undertaking.
Lululemon and the No-Sell Mentality – Marketing Magazine
Submitted by Anita Kapadia, Director, Partnerships
Speaking to an audience at The Gathering Conference, Lululemon’s SVP of Global Brand and Community, Eric Peterson, attributed the brand’s success to the fact that they “never try to sell anything.” This story highlights how Lululemon found success investing in education and genuine engagement in the communities they serve. There are lessons here for every brand, one of the most important being that education can transform consumers into customers in the long run. Just look at how well it works for Vancouver-based nutrition company, Vega.
Fetch! New Microsoft Garage app uses artificial intelligence to name that breed – Microsoft
Submitted by Tiam Korki, Co-founder
Microsoft’s latest playful app identifies breeds of dogs based on photos uploaded by users. Coming off the viral success of HowOld.net, this is just the latest of a suite of apps demonstrating their advancements in artificial intelligence technology. Machine learning is still in its infancy, but it’s fun to look at uses like this and imagine upcoming applications.
The Lessons from LinkedIn’s Failed Ad Network – Marketing Magazine
Submitted by Neil Malik, Director, Content Strategy
Just a year after launching, LinkedIn is shutting down it’s Lead Accelerator ad network. Shane Schick, Editor-in-Chief of Marketing Magazine, shares some insightful thoughts on where the network for business professionals is struggling and what it will take for them to thrive.
Google experiments with e-books designed for your phone – engadget
Submitted by Shawn Ragell, Marketing Strategist
Google’s new test product seeks to improve the humble e-book by offering readers an interactive experience. These new e-books tell stories in new ways by utilising your phone’s internet connection to add responsive visuals, audio and more. While it’s too early to tell if it will catch on, it’s another exciting step into the future of native publishing.
Forbes guarantees its native ads will work – Digiday
Submitted by Jerrid Grimm, Co-founder
As the native advertising market matures, advertisers are looking for better metrics to determine the success of their efforts. Responding to this demand, Forbes has introduced a money-back guarantee for its native ad product. Despite being an obvious marketing move, it’s a step in the right direction for accountability in native advertising. We agree that advertisers should only have to pay for guaranteed performance, which is why we introduced the cost-per-read.
The Surprising Science Behind What Music Does To Our Brains – Fast Company
Submitted by Lenny Ford, Developer
Did you know that ambient noise can actually improve creativity? This post is a great breakdown of how listening to music affects the ways our brain works, and how we can use that knowledge to boost performance in the workplace.
Have you read something great lately that we might have missed? Share it with us in the comments!
