Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.
This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he’d find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that’s exactly what happened in USA Today’s latest campaign with Nature’s Way.
Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories.
We talked to Chris about taking Nature’s Way back to their roots, why you shouldn’t start a campaign with a “VR strategy” and how Indiana Jones inspired his career.
You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/
This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
Guest: Chris Sweigart, @csweigart
Hosted By: Jerrid Grimm, @jerridgrimm
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Links:
USA Today + Nature’s Way – Turmeric
USA Today + Nature’s Way – Elderberry
Chris Sweigart’s Favorite Movie