The Top 10 Sponsored Content Campaigns of May

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favourite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers, influencers and advertisers created together in May, 2020. You can submit your own campaigns to be considered for next month’s roundup here.

Preparing for Insider Risk: WP BrandStudio + Microsoft

Businesses need a secure data loss prevention strategy to protect sensitive information from being unwittingly or intentionally leaked. This May, WP BrandStudio and Microsoft teamed up to create a cool interactive content campaign that demonstrates why Microsoft 365 Insider Risk Management is the perfect solution to stopping inside threats.

Five summer comfort foods (and how to make them healthier): The Guardian + Heinz

Comfort food is definitely a dietary staple during this time spent in quarantine, but comfort foods tend to have a lot of calories, sodium, sugar, and fat (they may be good for our souls, but not for our bodies). Thankfully, Heinz has teamed up with The Guardian to help you “healthify” some of the most popular comfort foods. From burgers to brownies to fish and chips, this article reveals five creative ways to enjoy our favourite comfort foods without the extra guilt. You’d be surprised at how making simple ingredient swaps or sneaking in extra veggies will cut down the fat and sugar in these recipes, all without forgoing flavor!

10 Warm-Weather Pieces That Will Actually Make You Want to Get Up and Get Sweaty: POP SUGAR + Under Armour

Gyms remain closed and many people’s lives have become sedentary thanks to quarantine. However, it’s important to keep up some form of exercise for your physical and mental health. Working some movement such as a social distancing jog around the neighbourhood or a remote yoga session into your daily routine will keep your energy levels up and your muscles loose. As we head into warmer weather, Under Armour has partnered with POP SUGAR to showcase a selection of 10 pieces of athletic wear that will make sweaty summer workouts a breeze.

SKIPPY PB Banana S’mores Recipe: Kobe Eats + Skippy Brand

Sound the alarm! Major. Cuteness. Alert. This tiny chef has been taking the Instagram community by storm with his adorable cooking videos and has amassed an admiring audience of 1.5 million followers in just the last six weeks. Chef Kobe — and his parents, of course — have been featured on NowThis News, Upworthy, and New York Post. They recently partnered with Skippy Brand to bring you a peanut butter-inspired snack that can be fun for parents and kids to make together at home. Watch the video to learn how to make these easy peanut butter and banana s’mores — or just to enjoy the cuteness!

How to care for your child’s mental health during the pandemic: Georgia Straight + Tia Health


The pandemic’s disruption of daily routines has caused a great deal of stress and anxiety, so it’s important for children and teenagers to have their parents’ support and guidance during this time of uncertainty. Since not every parent is equipped to navigate conversations about mental health Tia Health has partnered with the Georgia Straight to publish a helpful guide which contains five pieces of advice given by a registered psychotherapist to help parents monitor and care for their children’s mental health.

Jean Up: Vancouver Sun + BC Children’s Hospital Foundation

Putting on a pair of jeans in May was a way to support Jean Up, the annual month-long fundraiser initiative organized by the BC Children’s Hospital Foundation. The aim of this initiative was to “make jeans a symbol of something bigger”, which was getting kids out of their hospital gowns and back into their jeans and normal lives. Many companies took part in donating and raising awareness, but Jean Up encouraged anyone and everyone to do so to help kids undergoing chemotherapy, physiotherapy, or specialized surgery. What better reason to get out of those WFH sweatpants?

Living Without Limits: BBC Storyworks + Helmsley Charitable Trust


BBC Storyworks united with Helmsley Charitable Trust to produce Living Without Limits, a short film that explores the issue of child diabetes in Mexico. The film won the 2020 Health for All film festival that is organized by the World Health Organization every year. The festival aims to “put storytelling power in the hands of film-makers and seeks to showcase the role of individuals and communities as champions for health and well-being.” This year, the festival received nearly 1300 entries from filmmakers all over the world.

Naturally Derived Skin-Care Line: Bustle + Mary Kay

Feel like updating your skin-care routine? Why not opt for products that are good for your skin and the environment? Mary Kay has got you covered with their new Naturally collection. Naturally products are free of parabens, phthalates, synthetic fragrances or dyes and are 99.49-100% made from natural ingredients including water, plants, and minerals. During this time of WFH and isolation, adopting a daily skin-care regimen can be a relaxing ritual to help you wind down at the end of a stressful day.

#QUAYXLIZZO Confidence is Quay: Quay Australia + Lizzo

Baby, how you feelin’? This month, Lizzo teamed up with Quay Eyewear Australia (pronounced “key”) to make you feel good as hell: introducing QUAYXLIZZO, Quay’s new line of sunnies. Inspired by the Queen of Confidence herself, this collection features eight bold styles, including blue-light glasses. Customers who purchase a pair between May 20 to 25 can select a second pair of their choice for free. For every customer purchase, Quay Australia will donate money to provide 100 meals to Feeding America — up to one million meals.

AI and the Workforce of Tomorrow: WP BrandStudio + Deloitte


The futuristic world imagined in The Jetsons is here. Now that robots are smarter than ever, people are wondering about the roles they will occupy in the workforce and how their integration in operations affects human work. In this partnered campaign with WP Brand Studio, Deloitte makes three insightful suggestions for companies seeking to adopt artificial intelligence. Before AI systems can successfully augment a business’s model and strategy, companies seeking to adopt smart technology must identify their AI skills gap, decide whether they need to hire new workers or re-train current ones, and redesign their work operations.

Get your Weekly Content Marketing Fix

Sign up to receive tips on storytelling and much more.
We promise to respect your inbox.