The Top 100 Branded Content Campaigns of 2019

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we’ve written about our favourite sponsored content campaigns for the past twelve months.

Looking back, 2019 was an incredible year for branded content with hundreds of marketers and publishers collaborating to showcase how storytelling can change the way people think, feel and behave. So without further ado, here are the Top 100 incredible pieces of sponsored content that publishers and advertisers created together in 2019.

  1. Pass the Plants: WP Brand Studio + Safeway
  2. Second Act: VICE + Mailchimp
  3. Drive to Revive: Globe Content Studio + Lincoln
  4. Kitchn Collective: The Kitchn + Bounty
  5. Recharge Revolution: Thrive Global + Sleep Number
  6. Driven to Dream: Variety + Disney
  7. VS Bosses: Forbes BrandVoice + Ciroc VS
  8. Attention Adrenaline Junkies: Mashable Brand X + Adrenaline
  9. The Benefits of Being Multilingual: T Brand Studio + Qatar Foundation
  10. NBA Desktop: The Ringer + Mountain Dew
  11. Badass Women: InStyle + Volvo
  12. Magic of the Maldives: BBC StoryWorks + Maldives Tourism Board
  13. Bringing Personal Health Data to the Doctor’s Office: WP BrandStudio + Virginia Hospital Center
  14. The Cusp: VICE + National Basketball Association
  15. Britain Get Talking: The Guardian Labs + ITV
  16. Building Words to Dance In: T Brand Studio + Dorchester Collection
  17. Wealth Management for Families: Vancouver Magazine + Prospera Credit Union
  18. From Health to Prosperity: WSJ Custom Content + PATH
  19. Off the Beaten Track: National Geographic + Georgia Tourism
  20. In Conversation With: The Players Tribune + Neiman Marcus
  21. State of Pay: CNBC Brand Studio + Synchrony Financial
  22. Gap Through the Decades: Gap + Highsnobiety
  23. Top Performers: T Brand Studio + Nord Anglia Education
  24. Necessary Perspectives: BBC StoryWorks + Volkswagen
  25. Western Warmth and Dinosaur Discoveries: WP Brand Studio + Destination Canada
  26. ACTIVATE: National Geographic + Proctor & Gamble
  27. A Race with No Finish Line: Mashable + ASICS
  28. Craze-Worthy Foods: Well+Good + Ocean Spray
  29. Turning the Wold’s Waste Problems Into Energy Solutions: Forbes BrandVoice + Mitsubishi Heavy Industries
  30. Squashuccino Season: The Onion + Dunkin’ Donuts
  31. Dorm Therapy: Apartment Therapy + Target
  32. Four Weddings and a Funeral: Hulu + Hotels.com
  33. Emotional A.I.: T Brand Studio + Capgemini
  34. The Ghosts of Japan: WP BrandStudio + AMC
  35. Ideas on Main: Atlantic Re:Think + Grow with Google
  36. Where to Visit in the USA: The Telegraph + British Airways
  37. Invest in Yourself: NowThis + BlackRock
  38. Gabriel Rucker’s Portland: Serious Eats + Capital One
  39. Home Again: VICE + National Association of REALTORS
  40. Reach for the Stars: National Geographic + MBR Space Centre
  41. #MyDCool: WP BrandStudio + Destination DC
  42. Smart Mobility: Globe Content Studio + Stantec
  43. Travelling Asia’s Record-Setting Roads: National Geographic + Caltex
  44. Elevate Your Ice Cream Game: Canadian Living + Western Family
  45. Summer at Capilano Bridge: 604 Now + Capilano Suspension Bridge
  46. Kitchen Little: Tastemade + Brawny
  47. Back to School: Scary Mommy + Staples
  48. A Hot Dog Themed Wedding: BuzzFeed + Oscar Mayer
  49. 5 Outfits Perfect for Summer: People + Crocs
  50. Epic Obstacles: Mashable + PBS
  51. The Rise of Green Grilling: WP Brand Studio + Safeway
  52. Letters to Boys: Fatherly + Gillette
  53. Summer Sips and Snacks: Multiple Publishers + 7-Eleven Canada
  54. The Dreamers: Nowness + Burberry
  55. Proud Dads: 60 Second Docs + Mike’s Hard Lemonade
  56. Lawntopsy – Special Grass Unit: BuzzFeed + Scotts Miracle-Gro
  57. #RLPride: The Guardian + Ralph Lauren
  58. Healthcare’s Next Frontier: WIRED Brand Lab + Verizon
  59. The Nautilus: Atlantic Re:think + SOFTlab + Lincoln
  60. When Food Meets Music: So Yummy + Sony
  61. Girls United – Beautiful Possibilities: ESSENCE + Ulta Beauty
  62. People Matter: T Brand Studio + TriNet
  63. Maya Goes to Tokyo to Discover the World of Detective Pikachu: BuzzFeed + Warner Bros.
  64. Cannabis Education: Multiple Publishers + HEXO
  65. ASMR Jack’s Spicy Chicken Strips: Bustle + Jack In The Box
  66. Seven Days of Experiences in Dubai: The Telegraph + Visit Dubai
  67. Warriors of the West: UPROXX + Coors Banquet
  68. Cook Smarter: Food52 + Miele
  69. Reconnections: SoulPancake + Denny’s
  70. Finding Balance: ChefsFeed + Toyota
  71. Welcome Back to the Fifth Dimension: The Atlantic + CBS
  72. The Climate Collection: The New York Times + Everlane
  73. 5 Unexpected Things I Learned Getting Weed Delivered: SF Gate + Caliva
  74. Unpacked: Tastemade + Uber Eats
  75. 3 Women in Art Pull Back the Curtain on Work, Style and Public Image: The Cut + Levi’s
  76. Destination Firsts: The Dodo + BLUE Wilderness
  77. Movin’ Outside the Box: Thrillest + Realtor.com
  78. Game of Zones – Season 6: Bleacher Report + StateFarm
  79. The Insider’s Guide to Reno Tahoe: Matador Network + Visit Reno Tahoe
  80. Mike’s Happy News: The Washington Post + Mike’s Hard Lemonade
  81. The Special: New York TImes, The Infatuation + BMW
  82. Forbes AI: Forbes Insights + Intel
  83. St. Patrick’s Day Pub Crawl: Multiple Publishers + Jameson
  84. Guinnetics Testing: The Onion + Guinness
  85. Fairmont Loves Film: NOWNESS + Fairmont Hotels
  86. Tales of the Trail: VICE + Netflix
  87. The First Time: The Rolling Stone + Revlon
  88. Source of Strength: Furthermore + La Mer
  89. Switching Scenes: UPROXX + Boost Mobile
  90. Davie & Nicola: Multiple Publishers + Rennie
  91. New Zealand’s Welcome: National Geographic + Tourism New Zealand
  92. We Surprised These Kids with Their Dream Dragons: BuzzFeed + Paramount Pictures
  93. Thinking Globally: Multiple Publishers + HSBC Canada
  94. The Song That Got Me Through: ATTN: + Beats by Dre
  95. When Your Office is Also Your Bedroom: The Washington Post + IKEA
  96. The Vulture Spot: Vulture + Autograph Collection Hotels
  97. Welcome to Icelandia: POPSUGAR + Siggi’s
  98. Dating with Footnotes: CollegeHumor + Orbit Gum
  99. Tailor-Made MBA: Entrepreneur + California Lutheran University
  100. V-Day Fails and Fumbles: UPROXX + Pandora

If you have your own campaigns you want to be considered for next year’s roundup, submit them here.

Get your Weekly Content Marketing Fix

Sign up to receive tips on storytelling and much more.
We promise to respect your inbox.