Melissa Roach

The Top 10 Sponsored Content Campaigns of March
April 3, 2020

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

The Top 10 Sponsored Content Campaigns of February
March 2, 2020

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

Sponsored vs. Earned Media: Why Both Belong In Your Marketing Strategy
December 17, 2019

What should marketers strive for, earned media or sponsored content partnerships? When it comes to telling your brand’s story, it can be..

A Step-By-Step Guide to Earning Press Coverage for your Brand
October 15, 2019

Media coverage can do wonders to raise the profile of a brand. For businesses with a limited marketing budget, directing your efforts..

Putting the ‘Multi’ in Multimedia: How To Incorporate Audio and Video Into Your Content Strategy
August 16, 2019

The written word is timeless, but content marketing has come a long way since John Deere’s 1895 advertorials. Brands are now competing..