The Complete Guide to Branded Content

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]

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6 Publicity Stunts That Worked (And How You Can Re-Create Them)
September 18, 2019

Earning positive press coverage for your business can be a total game changer. When done right, a publicity stunt can cause a huge spike..

Putting the ‘Multi’ in Multimedia: How To Incorporate Audio and Video Into Your Content Strategy
August 16, 2019

The written word is timeless, but content marketing has come a long way since John Deere’s 1895 advertorials. Brands are now competing..

Why Advertisers Should Pull Up a Chair in Facebook’s “Living Room”
Madison Taylor
July 9, 2019

If given the real-world choice between having a shouting match in the town square or having a private conversation in a living room,..

Church and State: How Publishers’ Editorial and Sponsored Teams Collaborate
Leah Bjornson
June 21, 2019

Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its..

So the Media Covered Your Brand’s Story — Now What?
Jerrid Grimm
June 6, 2019

Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most..

The Top 10 Sponsored Content Campaigns of April
Madison Taylor
April 29, 2019

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

16 Branded Content Stats that Prove Its Value
Leah Bjornson
April 15, 2019

Note: This article appears in Pressboard's Complete Guide to Branded Content. Branded content has become way more than a buzzword. This form..

How to Create Viral Content: The 6 “STEPPS” to Success
April 11, 2019

For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however,..

Here’s the Scoop: How to Come Up With Great Branded Stories
Madison Taylor
April 3, 2019

Publishing content online, whether on a blog, social media platform or publisher’s site, can feel a bit like shouting into the abyss...