Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]
Earning positive press coverage for your business can be a total game changer. When done right, a publicity stunt can cause a huge spike..
The written word is timeless, but content marketing has come a long way since John Deere’s 1895 advertorials. Brands are now competing..
If given the real-world choice between having a shouting match in the town square or having a private conversation in a living room,..
Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its..
Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most..
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..
Note: This article appears in Pressboard's Complete Guide to Branded Content. Branded content has become way more than a buzzword. This form..
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however,..
Publishing content online, whether on a blog, social media platform or publisher’s site, can feel a bit like shouting into the abyss...
