Pressboard Branded Content Benchmarks Report 2024

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This report was compiled using data from Pressboard Studio for content published between January and December 2024. 

Pressboard Studio is leveraged by the largest publishers and brands in the world. In 2024 alone, we analyzed over 22,000 pieces of branded content from 819 publications, read by more than 93 Million people.

We've compiled the results for you in this 2024 Pressboard Branded Content Benchmarks Report. 

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A Decade of Storytelling

Since our founding in 2014, Pressboard has tracked the evolution of branded content, analyzing how publishers adapt to changing formats, shifting distribution strategies, and expanding performance metrics. Year after year, one thing remains clear: branded content continues to be a powerful revenue driver for publishers worldwide.

In 2024, it continued its growth trajectory. In fact, branded content campaigns measured through Pressboard grew by 21% compared to 2023. This growth was fueled by an increasing number of publishers leveraging Pressboard’s tools to enhance measurement, optimize performance, and demonstrate ROI to advertisers.

As we move into 2025, the branded content space is evolving faster than ever. AI-driven innovations are transforming content creation, audience engagement, and campaign measurement, allowing publishers to scale more efficiently while maintaining authenticity. Advertisers are investing in quality storytelling at record levels, with a renewed focus on first-party data, transparent performance metrics, and premium content experiences.

Yet, no matter how much technology reshapes the landscape, one fundamental truth remains: a great story, told by a trusted voice and enjoyed by an engaged audience, will always stand the test of time.

Jerrid Grimm
Co-Founder, Pressboard by impact.com

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Pressboard Studio is the industry-leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier to create and measure branded content. We’ve worked with over 800 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs.

For more information on Pressboard Studio please contact us.