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The Complete Guide to Branded Content

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]

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The Art of Negotiating a Successful Branded Content Partnership
Jerrid Grimm
November 21, 2017

Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and..

The Media Buyer’s Guide to Branded Content [eBook]
Shawn Ragell
June 21, 2017

This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! If..

Choosing the Right Influencer for Your Next Campaign
Shawn Ragell
May 11, 2017

As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this..

How to Create Meaningful Influencer Marketing Campaigns
Shawn Ragell
May 1, 2017

As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this..

Solo at SXSW: How to Survive Attending a Conference Alone
Pressboard
April 7, 2017

What to expect when attending SXSW alone and how to make the most out of the conference. Attending South by SouthWest (SXSW) has..

The Secrets to Creating Facebook’s Most Shared Branded Videos
Shawn Ragell
March 22, 2017

The head of brand partnerships at ATTN: shares expertise from creating some of the internet’s most shared branded videos. All content..

Complex Shares Their Secrets to Creating Viral Branded Videos
Leah Bjornson
February 8, 2017

It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!”..

This Bold New VR Campaign By WSJ Transports Viewers Around the World
Leah Bjornson
February 7, 2017

Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were..

The New York Times’ Advice To Brands: Virtual Reality Is Not Easy
Shawn Ragell
December 19, 2016

As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In..