Infographic: Pressboard’s Branded Content Benchmarks Report
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a little luck now and then, we prefer to have branded content down to a science — well, as nearly as possible. Since starting the company almost three years ago, we’ve worked with over […]Read Post
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
Our 10 favourite pieces of branded content that publishers and advertisers created together in the month of January. Check out the top 10 branded content partnerships from past months here. Project 5 by 5 – Sundance TV + Visit Seattle Visit Seattle started the new year by debuting five incredible short films with Sundance TV. I […]
One of the perks of working for a start-up is that I can literally work from anywhere. And after my boss wrote about the ultimate flexibility of working at a startup, I decided that it was going to be my mission to prove him right: I was going to work from the beach. In December, […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Kaaren Whitney-Vernon, CEO of shift2, we chat about the challenges and rewards of creating video series for brands. The following interview contains excerpts from The Epic Guide To Branded Video – 50 pages of free […]
Our 10 favourite pieces of branded content that publishers and advertisers created together in the month of December. Check out the top 10 branded content partnerships from past months here. Handy: Erik Gets Crabs – Comedy Central + Joe’s Crab Shack When brands sponsor videos, they often have to commit to an entire series or […]
10 of this year’s most successful content campaigns from Canadian brands and publishers (Editorial note: This post was originally published on Media in Canada) If 2015 was the year that publishers and advertisers discovered the power of branded storytelling en masse, then 2016 was the year they mastered the craft. It was also the year […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Adam Loeb, Senior Video Producer at The New York Times’ T Brand Studio, we chat about branded video and the challenges of executing virtual reality campaigns. The following interview contains excerpts from The […]
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