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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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CATEGORIES
2018 Branded Content Benchmarks Report (Infographic)
Madison Taylor
September 10, 2018
by Madison Taylor

This newly updated infographic highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s..

“Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer
Jerrid Grimm
September 2, 2018
by Jerrid Grimm

How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who..

From A to ZZZ: Counting Sheep at Casper’s Dreamery
August 30, 2018
by Mike Haarala

New York, NY, is a forward-thinking city, especially when it comes to the workplace. Catered lunches, cool offices, dogs everywhere — in..

The Top 10 Sponsored Content Campaigns of August
Madison Taylor
August 30, 2018
by Madison Taylor

At Pressboard, we’re invested in growing the sponsored content industry. We’re dedicated to building up the industry as whole, whether..

The Branded Mini-Doc: Harnessing the Power of Video for Your Brand
August 22, 2018
by Tod Plotkin

If you’ve been on any social media site in the past three years for more than 10 seconds, you’ve probably noticed a very apparent trend..

This Company Went Nude in Pursuit of Great Branded Content
Leah Bjornson
August 16, 2018
by Leah Bjornson

On November 27th, the 180,000 Instagram followers of @DailyHiveVancouver noticed something strange. The massively popular Instagram..

How to Pull Incredible Content Ideas from Your Marketing Strategy
Shawn Ragell
August 8, 2018
by Shawn Ragell

When brainstorming content ideas, most advertisers start at the same place: the marketing strategy. Marketing strategies have common..

7 Marketing Podcasts to Inspire Your Creative Teams
Madison Taylor
August 2, 2018
by Madison Taylor

We’re in something of a podcast golden age right now. Whether you’re into the secret history of Hollywood or the (slightly weirder)..

3 Things to Remember (and 3 to Forget) on Your Next Business Trip
Leah Bjornson
August 1, 2018
by Leah Bjornson

When I was in school, I always wanted a job that would allow me to travel. I studied international politics and foreign languages. I..

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