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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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The Top 10 Sponsored Content Campaigns of July
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At Pressboard, we’re invested in growing the sponsored content industry. We’re dedicated to building up the industry as whole, whether..

The Good, the Bad and the Fluffy: A Look Inside Pressboard’s Dog-Friendly Offices
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Your ideal coworker probably isn’t covered in fur. They don’t have terrible breath, untamed toenails and zero respect for your personal..

Tips from a Screenwriter: Using Big Screen Techniques in Your Branded Content
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What do Apple and Aaron Sorkin have in common? Alliteration aside, they’re both in the business of telling great stories. Today, the..

The First Principle of Brand Storytelling: Tell the T.R.U.T.H.
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Brands are in a constant battle to gain and hold the attention of their audiences, bending over backwards to craft content that’s..

Hey Siri: What Do Content Marketers Need to Know About Voice Search?
Leah Bjornson
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Earlier this year, an Alexa smart speaker started a public uproar and a minor crisis at Amazon when a series of words (misunderstood as..

A Lesson in Influencer Marketing with American Express
Leah Bjornson
July 15, 2018

“Influencer marketing” has become much more than a buzzword — it’s an entire world of tools, methods, conferences and major brand players.

The Top 10 Sponsored Content Campaigns of June
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At Pressboard, we’re invested in growing the sponsored content industry. Whether that involves connecting advertisers and publishers..

Storytelling Methods That Work and When to Use Them [Webinar]
Leah Bjornson
June 28, 2018

This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each. Packed with real case..

Social, Direct, Referral: Which Channel Drives the Best Reader Engagement? (Study)
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Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s..