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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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The Top 10 Branded Content Partnerships of March
Shawn Ragell
March 31, 2016

Take a look at our 10 favourite pieces of custom content that brands and publishers partnered on in the month of March. Check out the..

Advice from Fast Company’s Bill Shapiro
Jerrid Grimm
March 21, 2016

As part of our Ask the Experts series, we learn from the world’s leaders in content marketing on how to create epic content. In this Q &..

Why Active Reading Time Matters
Tiam Korki
March 18, 2016

It’s not often that you have the opportunity to improve upon Google. In the advertising world, Google is the default for almost..

Comparing Google Analytics Time on Page to Pressboard’s Active Reading Time
Tiam Korki
March 18, 2016

Google is great at a ton of things, from search to self-driving cars. When it comes to measuring content however, Google Analytics (GA)..

The Epic Guide to Content Marketing
Jerrid Grimm
March 16, 2016

Content Marketing is one of those vague terms that means nothing, and everything, all at once. In a growing discipline like this, there..

5 Visuals That Clearly Illustrate the Growth of Adblocking
Jerrid Grimm
March 4, 2016

Ad blocking. The word brings up a spectrum of emotions depending on who you are. For the AdBlock user it brings up feelings of joy at..

February’s Top 10 Branded Content Partnerships
Shawn Ragell
March 2, 2016

Take a look at our 10 favourite pieces of native content that brands and publishers partnered on in the month of February. 1. Scotch..

Pressboard’s Goodreads: Ad Blocking, Artificial Intelligence and Other Posts Worth Reading this Week
Shawn Ragell
February 16, 2016

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Blocking the Ad Blockers: The List
Jerrid Grimm
February 13, 2016

How 250 of North America’s top media sites are dealing with ad blockers There’s a lot of talk about ad blocking in the advertising and..