Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]
This groundbreaking new study sheds light on how consumers actually think and feel when watching branded content. This story starts with..
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a..
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content..
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a..
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube, TikTok and Instagram count video views. If you’ve been..
It’s not often that you have the opportunity to improve upon Google. In the advertising world, Google is the default for almost..
Google is great at a ton of things, from search to self-driving cars. When it comes to measuring content however, Google Analytics (GA)..
Why would we measure content the same way as a banner ad? That was the question that we kept asking ourselves as we began the task of..
