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The Top 100 Instagram Influencers in The World

We’re living in an age where almost anyone can become an influencer, all you need is a phone, a social account and something interesting to say. […]

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The Neurological Impact of Branded Content (Study)
Shawn Ragell
March 14, 2018

  This groundbreaking new study sheds light on how consumers actually think and feel when watching branded content.  This story starts with..

How to Effectively Mention Brands in Sponsored Content (Study)
Leah Bjornson
March 6, 2018

First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a..

2017 Branded Content Benchmarks Report (Infographic)
Shawn Ragell
November 7, 2017

  This newly updated report highlights the most important branded content benchmarks for marketers.  At Pressboard, we believe that content..

2016 Branded Content Benchmarks Report (Infographic)
Jerrid Grimm
November 16, 2016

 They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a..

How Are Video Views Counted? [Infographic]
Jerrid Grimm
October 11, 2016

  A visual guide to understanding how platforms like Facebook, Snapchat, YouTube, TikTok and Instagram count video views. If you’ve been..

Why Active Reading Time Matters
Tiam Korki
March 18, 2016

It’s not often that you have the opportunity to improve upon Google. In the advertising world, Google is the default for almost..

Comparing Google Analytics Time on Page to Pressboard’s Active Reading Time
Tiam Korki
March 18, 2016

Google is great at a ton of things, from search to self-driving cars. When it comes to measuring content however, Google Analytics (GA)..

The Evolution of Content Marketing Metrics
Jerrid Grimm
September 17, 2014

Why would we measure content the same way as a banner ad? That was the question that we kept asking ourselves as we began the task of..