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The Complete Guide to Branded Content

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]

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2018 Branded Content Benchmarks Report (Infographic)
Madison Taylor
September 10, 2018
by Madison Taylor

This newly updated infographic highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s..

The Branded Mini-Doc: Harnessing the Power of Video for Your Brand
August 22, 2018
by Tod Plotkin

If you’ve been on any social media site in the past three years for more than 10 seconds, you’ve probably noticed a very apparent trend..

This Company Went Nude in Pursuit of Great Branded Content
Leah Bjornson
August 16, 2018
by Leah Bjornson

On November 27th, the 180,000 Instagram followers of @DailyHiveVancouver noticed something strange. The massively popular Instagram..

How to Pull Incredible Content Ideas from Your Marketing Strategy
Shawn Ragell
August 8, 2018
by Shawn Ragell

When brainstorming content ideas, most advertisers start at the same place: the marketing strategy. Marketing strategies have common..

7 Marketing Podcasts to Inspire Your Creative Teams
Madison Taylor
August 2, 2018
by Madison Taylor

We’re in something of a podcast golden age right now. Whether you’re into the secret history of Hollywood or the (slightly weirder)..

Tips from a Screenwriter: Using Big Screen Techniques in Your Branded Content
Leah Bjornson
July 19, 2018
by Leah Bjornson

What do Apple and Aaron Sorkin have in common? Alliteration aside, they’re both in the business of telling great stories. Today, the..

The First Principle of Brand Storytelling: Tell the T.R.U.T.H.
Madison Taylor
July 16, 2018
by Madison Taylor

Brands are in a constant battle to gain and hold the attention of their audiences, bending over backwards to craft content that’s..

Storytelling Methods That Work and When to Use Them [Webinar]
Leah Bjornson
June 28, 2018
by Leah Bjornson

This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each. Packed with real case..

How The Best Brands Create New and Exciting Travel Content
March 5, 2018
by Melanie Deziel

Tourism, and hospitality brands have some of the richest fodder for travel content, with entire cities full of stories to discover and..

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