The Publisher’s Ultimate Guide to Winning Content RFPs
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]Read Post
On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this podcast, we bring together the best minds in the digital publishing space to discuss how stories can change the way we think and feel. Here at Pressboard, we’re big believers in the […]
Branded content has become way more than a buzzword. This form of advertising has transformed since the early days of advertorial, with more publishers and advertisers investing in it than ever before. Even the biggest names in the business have overhauled their teams to make it an essential part of their digital ad sales. And […]
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content is any content that gains popularity through social sharing. This can be anything from visual content, to video how-tos, to informational articles. So, while fainting goats and sports fails are […]
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to promote their content. And since paid promotion is more important than ever, it’s crucial that your team is using the best tools available. In a crowded network of content promotion options, two platforms stand out: native ad […]
Becoming a parent is filled with exciting firsts: the first time you hold your baby, the first time she smiles at you and the first time she sleeps through the night. But this new chapter can also leave you wrestling with questions like: since when are there so many sharp edges in my house? When […]
Publishing content online, whether on a blog, social media platform or publisher’s site, can feel a bit like shouting into the abyss. Continually coming up with creative ideas and, more importantly, guaranteeing that those ideas will be seen and valued by your target audience, is arguably the most difficult aspect of content marketing. The good […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is especially true in a city like New York, where the dining and take-out options are seemingly endless and the temptation to take the culinary easy way out is […]
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
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