2018 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s unofficial motto is ‘we believe in stories, not ads.’ Whether spoken, written, photographed or filmed, stories are a powerful bonding tool. Storytelling is how we make sense of the world around us — but more importantly, it’s […]Read Post
Picture yourself reading a book. How do you go about it? Do you make yourself a cup of tea first, or arrange yourself just so in your favorite chair? Or perhaps you’re the type who prefers to read on the go, sneaking in a few moments of quality page time on the bus or train? […]
This newly updated report highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s unofficial motto is ‘we believe in stories, not ads.’ Whether spoken, written, photographed or filmed, stories are a powerful bonding tool. Storytelling is how we make sense of the world around us — but more importantly, it’s […]
How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who are using content to drive the iconic American manufacturer to the top of the industry. Brand recognition isn’t a problem for Cadillac: after all, just about everyone recognizes the company’s name as […]
New York, NY, is a forward-thinking city, especially when it comes to the workplace. Catered lunches, cool offices, dogs everywhere — in other words, the perfect work life. But sometimes during the day, you hit a wall and just need to sleep. If you’re one of the lucky few that has nap pods in your […]
At Pressboard, we’re invested in growing the sponsored content industry. We’re dedicated to building up the industry as whole, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here […]
If you’ve been on any social media site in the past three years for more than 10 seconds, you’ve probably noticed a very apparent trend taking over your feed. Easily consumable video content like tutorials, recipes and lists dominate the branded content scene. These videos can get great metrics when done well, but think about […]
On November 27th, the 180,000 Instagram followers of @DailyHiveVancouver noticed something strange. The massively popular Instagram account for the local media publisher had been wiped clear of all content. Fans reacted immediately. Calls and emails flooded in. Many worried that the account had been hacked or that the popular feed, known for its stunning Vancouver-centric […]
When brainstorming content ideas, most advertisers start at the same place: the marketing strategy. Marketing strategies have common components, such as goals, themes and taglines that the advertiser wants to promote over the next year or quarter. It can be a real challenge, however, to take these assets — which are often designed by and […]
We’re in something of a podcast golden age right now. Whether you’re into the secret history of Hollywood or the (slightly weirder) secret history of Internet rabbit holes, there really is something for everyone. There are even podcasts tailored to specific professions, including medicine, economics and of course, marketing. As of 2017, 44% of the […]
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