Companies can’t get away with avoiding inclusivity anymore. The tide is shifting towards more inclusion of marginalized and otherwise underrepresented voices, and companies are beginning to recognize that including everyone — regardless of race, class, gender, sexual orientation, nationality or other differences — is not only good for the world, but good for business, too. […]
A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands out from similar pieces and it’s something you’re proud to show off. For the team at Trunk Club, ensuring that what they create is personal and unique doesn’t just shape […]
This summer, Netflix made a terrifying announcement: the streaming giant that had built its legacy on interruption-free content was going to start running ads. Record scratch — well, not really. They were running a limited test that inserted promos for the network’s original shows and movies in between episodes of series, similar to how video […]
What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption that accompanies it? Is it the adorable image of a puppy or the vibrant color scheme that draws you in? Regardless of what it is that causes you to stop, stare (and click), most of us would be lying if we said we’d […]
As Canada’s legalization deadline for recreational cannabis draws closer, it seems new cannabis brands and campaigns are popping up every other day. There’s been plenty of speculation around what this means for consumers as well as advertisers in the hazy landscape of cannabis marketing. But David Bigioni, Chief Commercial Officer at Canopy Growth, sees this […]
At Pressboard, we’re invested in growing the sponsored content industry. We’re dedicated to building up the industry as whole, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here […]
Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams about, but those in the marketing biz know that this industry is at the forefront of the e-commerce space. Today, working for an online mattress company means you’re […]
Picture yourself reading a book. How do you go about it? Do you make yourself a cup of tea first, or arrange yourself just so in your favorite chair? Or perhaps you’re the type who prefers to read on the go, sneaking in a few moments of quality page time on the bus or train? […]
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