2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was originally published in our magazine – The Science of Storytelling Issue 3: Financial Services) A famous proverb says that if you want to go fast, go alone. If you want to go far, go together. It’s […]
We’re excited to share the news that Pressboard has been named Best Content Marketing Tech Platform at the 2018 Digiday Content Marketing Awards in New York City. Each year, the awards recognize excellence in content marketing from top media publishers, brands and agencies – and this year, Pressboard is proud to stand among their ranks. The […]
At Pressboard, we’re invested in growing the sponsored content industry. Whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers, we’re dedicated to building up the industry as a whole. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, […]
The conversation surrounding the blockchain and Bitcoin has exploded in recent months. Thanks to Bitcoin’s record-breaking rise in 2017, more people than ever are intrigued by the world of cryptocurrencies. But the technology that’s set to revolutionize the business and financial industries still lurks just outside of the mainstream, seen largely as intangible and confusing […]
Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your stable corporate career to document your experience as a young person trying to thrive in the big city. And on top of all that, you’re living in a space no larger […]
At Pressboard, we’re invested in growing the sponsored content industry. Whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers, we’re dedicated to building up the industry as a whole. That’s why I write about my favorite sponsored content campaigns every month. So without further ado, […]
This groundbreaking new study sheds light on how consumers actually think and feel when watching branded content. This story starts with one big question: what is going on inside a consumer’s brain when they engage with branded content? We all know by now that branded content works. At Pressboard, our platform collects thousands of data […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
Tourism, and hospitality brands have some of the richest fodder for travel content, with entire cities full of stories to discover and share. But once you’ve ranked the best restaurants and offered up your recommendations for evening activities, it can sometimes be a struggle to come up with new and differentiated ways to tell your […]
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