Maia Odegaard

Father(ly) Knows Best: Filling the Void in Dad-Centric Content
April 8, 2019

Becoming a parent is filled with exciting firsts: the first time you hold your baby, the first time she smiles at you and the first time..

The City That Never Cooks: How Gothamist Got New Yorkers Back in the Kitchen
March 29, 2019

A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is..

Mic’s Brand Newsroom Challenges Narrow Beauty Standards
March 20, 2019

The old adage says, “beauty is in the eye of the beholder” ­— but what if that eye has been conditioned to see a very narrow standard of..

Content with a Cause: Wattpad and Ben & Jerry’s Celebrate LGBTQ+ Youth
March 13, 2019

Storytelling is as old as humanity itself. It’s something we’ve always done as a means of connecting with one another, and for many,..

This Influencer Campaign with Bleacher Report is a Slam Dunk for JCPenney
February 22, 2019

“The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded..

From the Ground Up: How USA Today Builds Inspiring Branded Content
February 8, 2019

The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of..

Atlas Obscura Rides the Rails to New York’s Forgotten Past
January 31, 2019

Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of..