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How to Create Viral Content: The 6 “STEPPS” to Success

by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]

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The Evolution of Content Marketing Metrics
Jerrid Grimm
September 17, 2014

Why would we measure content the same way as a banner ad? That was the question that we kept asking ourselves as we began the task of..

Media in Canada: Pressboard Emphasizes Readers with New Metric
Jerrid Grimm
September 16, 2014

by Josh Kolm, Media in Canada Published September 16, 2014 Pressboard, a Vancouver-based marketplace seller of branded content that ..

7 Things “Suits” Taught Me About Sales
August 6, 2014

USA network’s “Suits” is my favourite television show because it’s the perfect mix of sass and snark. As a junior staffer in sales, I..

5 Things “Who’s the Boss” Taught Me About Working in Advertising
Jerrid Grimm
July 18, 2014

And how I have Judith Light to thank for my career Read time: 4 minutes I’m an 80’s child so when I was growing up, sitcoms ruled the..

The Robots Are Taking Over
June 5, 2014

The growing problem of fraudulent web traffic Do you know if your readers are humans or robots? With nearly 1/3 of all web traffic..

Publisher Perspective: Textbook Chats with BC Business
Pressboard
May 29, 2014

Hello, my name is Mike Despotovic and I’m a publisher. If you saw me on the street, you probably wouldn’t notice that I’m a publisher...

NY Times Innovation Report: The 5-Minute Read
May 22, 2014

Last week Buzzfeed leaked a copy of a 96 page internal New York Times report. The NYT Innovation Report is a hard look at the science of..

Pressboard featured by Media in Canada
Jerrid Grimm
April 11, 2014

Today Pressboard’s launch was covered by one of Canada’s top marketing industry publications, Media in Canada. The online publication is..

Our Story
Jerrid Grimm
April 9, 2014

It all started with the sitcom “Who’s the Boss”. While most teenage boys were crushing on Alyssa Milano (aka Samantha Micelli), I was..