The Complete Guide to Branded Content

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]

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Here’s How to Include Influencers in Your PR Strategy
July 4, 2019

When it’s done right, influencer marketing is a powerhouse public relations move. Over 70% of advertisers are using influencer marketing..

Quality vs. Quantity: Does Facebook or Native Offer Better Paid Content Promotion?
Leah Bjornson
May 9, 2019

Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to..

How to Create Viral Content: The 6 “STEPPS” to Success
April 11, 2019

For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however,..

Targeting and Retargeting: How to Use Content to Convert
March 19, 2019

Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the..

The Business of Branded Content: How to Deliver Results and Boost Profitability [Webinar]
March 15, 2019

Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from..

CPM is Old News: The Business Case for Selling Content Differently
Trisha Stefani
February 13, 2019

Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes..

How to Sell Content on a Cost Per Read Model
Leah Bjornson
February 7, 2019

Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a..

We Spent $1.5 Million Optimizing Our Facebook Ads — Here’s What We Learned!
October 4, 2018

What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption..

Social, Direct, Referral: Which Channel Drives the Best Reader Engagement? (Study)
Leah Bjornson
June 26, 2018

Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s..